UD Trucks and sole distributor Tan Chong Industrial Equipment Sdn Bhd (TCIE) have opened a new 3S dealership centre in Nilai, Negeri Sembilan, through a partnership with new private dealer Soon Seng Automobile Sdn Bhd (Soon Seng).
Soon Seng Automobile Partners with UD Trucks to Expand Nilai Logistics Support
The outlet, located at Lot 109, Jalan Platinum 5/5 in Pusat Perdagangan Nilai Impian, offers sales, service, and spare parts support for UD Trucks customers in the area. The opening ceremony, which included a vehicle handover for two customers, was attended by management teams from UD Trucks, TCIE, and Soon Seng.
“We are proud to welcome Soon Seng Automobile into our growing dealership network. The opening of this new 3S centre reflects UD Trucks’ continuous mission to provide high-quality, innovative commercial vehicles that fleet operators and businesses demand today,” said Keiichiro Ochiai, UD Trucks Region Director for Southeast Asia and East Asia.
Soon Seng was established in 1978 and has served the Malaysian transport industry for nearly five decades. Director Edmund Chen said the new dealership marked an important chapter in the company’s history. “We look forward to bringing our collective strengths to keep our customers’ businesses moving through the supply of UD Trucks’ smart logistics and reliable aftermarket support,” he added.
The facility is equipped with four service bays for truck maintenance and repair, specialist technical diagnostic tools, and a full inventory of UD Trucks‘ genuine parts. Customers would also benefit from UD Extra Mile Services, which include genuine parts, service agreements, and 24/7 roadside assistance. The full commercial vehicle range is available at the centre, spanning the light-duty Kuzer, medium-duty Croner, and heavy-duty Quester.
At the handover ceremony, logistics provider Logisteed Malaysia Sdn Bhd received three UD Quester units, while engineering and construction firm LLC Infra Sdn Bhd took delivery of two UD Croner trucks.
“TCIE is glad to have Soon Seng Automobile as the partner of choice in our quest to further expand our UD Trucks’ dealer network. Being close to our customers is very important, and the industrial area of Nilai is efficiently supported by excellent highway connectivity and surrounding commercial developments. We anticipate strong growth potential from new and existing client relationships,” TCIE Chief Operating Officer, Loh Thim Choy, said.
