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Pickles Strives to Unlock Local Auction Market Potential

Pickles Local Auction Market Potential

Truck & Bus News sat down with Ernest Wong, the new General Manager of Pickles Asia Sdn Bhd, as the auction house gears up to unlock the market potential.

Pickles Unveils Digital Strategy

Wong previously served as Head of Finance with the Sime Darby Group for a few of its subsidiaries. He was part of the management team that set up BMW Financial Services in Malaysia and Indonesia and spearheaded the Sales and Marketing division in both countries. He then moved on to assist in setting up Leaseplan, the world’s largest leasing company in Malaysia. From there, he joined Pickles to help establish the company to what it is today.

Pickles Asia Sdn Bhd, he said, was a wholly owned subsidiary of Pickles Auctions Pte Ltd, Australia. Founded in 1964, Pickles Australia is the largest remarketing and auction house in Australia, selling more than 230,000 vehicles last year.

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Pickles 努力开启本地拍卖市场潜力

这一期,《卡客车新闻》特别采访了Pickles亚洲私人有限公司新任总经理Ernest Wong,该公司正积极开启本地拍卖市场的潜力。

Wong之前曾任森那美集团旗下几家子公司的财务主管。他也曾是在马来西亚和印尼设立宝马金融服务(BMW Financial Services)管理团队里的一员,领导该公司在这两个国家的销售和营销部门。接着,他在国内协助设立全球最大的租赁公司 Leaseplan。随后,他加入了 Pickles,而该公司也在他的协助下发展成今天的规模。

他说,Pickles亚洲私人有限公司是澳大利亚 Pickles 拍卖行私人有限公司的全资子公司。澳大利亚Pickles成立于 1964 年,是澳大利亚最大的再营销和拍卖行,去年售出超过 230,000 辆汽车…..


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