Isuzu Malaysia recorded another year of stellar performance marked by the highest truck sales among other brands in the market for 2023.
Isuzu Malaysia Solidifies Its Position as Key Player in Local Commercial Vehicle Market
This achievement secured the Number One spot for overall truck brand for the 10th consecutive year and light-duty truck brand for the 14th successive year in Malaysia.
With 7,209 vehicles sold, including light, medium and heavy-duty trucks, Isuzu‘s dominance was underscored by the sale of 6,864 light-duty trucks, constituting 44.9 per cent of the total market sales volume (15,294).
Shunsuke Okazoe, Chief Executive Officer of Isuzu Malaysia, expressed gratitude for the continued success, stating: “We are truly honoured to once again achieve this remarkable success of being Malaysia’s top-selling truck brand. Surpassing a decade of success has exceeded our expectations and underscores our commitment to provide a wide and advanced range of trucks to our customers.”
With a growth of 2.7 per cent compared to the previous financial year, this milestone signifies ongoing progress for Isuzu Malaysia and solidifies its position as a key player in the country’s commercial vehicle industry amidst evolving market dynamics.
“The recovery of the economy and supply chain have led to the rebound of Malaysia’s commercial vehicle market especially in the light-duty segment. Our growth rate in truck sales over the years recorded stable increase as we continuously commit to align our strategy with the broader industry trends and maximise our resources to help our customers advance in their logistics operation. This positive performance underlines our sustained and robust presence in the market,” remarked Okazoe.
In addition to Isuzu‘s impressive sales in the light-duty segment, the company achieved a notable combined sales growth of 11 per cent in the medium-duty, heavy-duty and prime mover segments in 2023.
Isuzu Malaysia‘s success was further underscored by its corporate initiative, which involved upgrading and revamping several dealership outlets in key locations such as Ipoh, Kuching, Kluang, Temerloh and Seremban during the past year, providing visitors and customers with a ‘brand-new retail’ experience. This initiative focused on modernising Isuzu‘s retail outlets and enhancing service offering with a range of sales and after-sales facilities to cater to customer needs.
Okazoe emphasised the significance of Isuzu’s expansive dealership network, which stands as the largest among truck brands, boasting 59 centres strategically located in every state across Malaysia. “Our customers rely on our dealership outlets for sales and after-sales support. As such, we look forward to further extending our reach with the opening of additional new showrooms that we are planning for this year.
“As the industry evolves, we would continue to harness our position as a market-leading player to provide products and services that would further contribute to the overall growth and development of our customers’ logistics operation. With this in mind and in support of the Government’s regulatory implementation on emission standards, Isuzu Malaysia would introduce new Euro 4 models sometime this year,” he concluded.
五十铃销售了7,209 辆汽车，包括轻型、中型和重型卡车，其中轻型卡车销量为 6,864 辆，占市场总销量（15,294 辆）的44.9%，凸显了五十铃的主导地位。