Isuzu Malaysia named Masashi Nuijima as the new Chief Operating Officer (COO) to replace Atsunori Murata who moved to a new posting.
Masashi Nuijima: Bringing in Right Products is Important
Truck & Bus News asked Nuijima several questions including how his previous experience would help him in this new role, his immediate focus, market strategy and what we could expect from the company during 2023.
“I joined Isuzu Motors Ltd in 2005 and served in the international sales division. Throughout my career, I was responsible for the China market and China-related businesses most of the time, giving me an insight into the Chinese market and customers’ vehicle requests,” he said.
His last posting in Isuzu Japan saw him being involved in Knock-Down (KD) parts component sales operations for the Commonwealth of Independent States (CIS) nations as well as the East, Central and Southeast Asian regions. Nuijima brings to the role a wealth of experience and knowledge in the international markets as well as his passion for the trucking industry. These experiences gave him a better understanding of customers’ vehicle preferences and confidence to introduce feasible vehicles for Malaysian customers.
“Malaysia is a mature market and customers seem to have high requirements and expectations due to the presence of many competitors and alternative options. Obviously, in this market place, an excellent product range isn’t going to sell by itself; we have to identify customer needs and requirements. This would help us to bring in the right products and better address customer expectations in each target segment……”
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大马五十铃新任首席运营长：以合适产品满足客户需求
马来西亚五十铃委任縫島雅司（Masashi Nuijima）为新首席运营长（COO），取代调任新职务的村田笃纪（Atsunori Murata）。
《卡客户新闻》向縫島雅司提出了几个问题，包括他以前的经验对其新职务有何帮助、他当前的重点、市场战略以及我们今年能对大马五十铃抱有什么样的期待。
他表示：“2005 年，我加入五十铃汽车有限公司国际销售部。在我职业生涯的大部分时间里，我都在负责中国市场和与中国相关的业务，这让我得以深入了解中国市场和客户对车辆的需求。”
他在日本五十铃的最后一个职位则涉及独联体(CIS)成员国、东亚、中亚和东南亚地区的散装(KD)零部件销售业务。縫島雅司带着丰富的国际市场经验和知识，以及他对卡车运输行业的热情，走马上任。这些经历让他更了解客户对车辆的偏好，并有信心为国内客户介绍合适的车辆。
“大马是一个成熟的市场，由于存在许多竞争对手和替代选择，客户似乎有很高的要求和期望。显然，在这个市场上，优秀的产品系列不会因此就自行销售，我们必须确定客户的需求和要求。这将有助于我们引入合适的产品，更好地满足每个目标细分市场的客户期望…..”
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