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Isuzu Malaysia New COO Focuses on Meeting Customer Needs with Right Products

Isuzu Malaysia named Masashi Nuijima as the new Chief Operating Officer (COO) to replace Atsunori Murata who moved to a new posting.

Masashi Nuijima: Bringing in Right Products is Important

Truck & Bus News asked Nuijima several questions including how his previous experience would help him in this new role, his immediate focus, market strategy and what we could expect from the company during 2023.

“I joined Isuzu Motors Ltd in 2005 and served in the international sales division. Throughout my career, I was responsible for the China market and China-related businesses most of the time, giving me an insight into the Chinese market and customers’ vehicle requests,” he said. 

His last posting in Isuzu Japan saw him being involved in Knock-Down (KD) parts component sales operations for the Commonwealth of Independent States (CIS) nations as well as the East, Central and Southeast Asian regions. Nuijima brings to the role a wealth of experience and knowledge in the international markets as well as his passion for the trucking industry. These experiences gave him a better understanding of customers’ vehicle preferences and confidence to introduce feasible vehicles for Malaysian customers. 

“Malaysia is a mature market and customers seem to have high requirements and expectations due to the presence of many competitors and alternative options. Obviously, in this market place, an excellent product range isn’t going to sell by itself; we have to identify customer needs and requirements. This would help us to bring in the right products and better address customer expectations in each target segment……”

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马来西亚五十铃委任縫島雅司(Masashi Nuijima)为新首席运营长(COO),取代调任新职务的村田笃纪(Atsunori Murata)。 


他表示:“2005 年,我加入五十铃汽车有限公司国际销售部。在我职业生涯的大部分时间里,我都在负责中国市场和与中国相关的业务,这让我得以深入了解中国市场和客户对车辆的需求。”





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