As Hino Malaysia marks its 47th anniversary this year, Truck and Bus News is eager to explore the company’s direction and strategies under the new leadership of Managing Director Hiroshi Takahashi, who took the helm in October 2023.
Hino Malaysia’s Commitment to Growth and Safety
“I was in charge of the Japanese domestic market since 2004 and Malaysia is my first overseas assignment. Hino’s Light commercial vehicles (LCVs) account for approximately 80 per cent of Hino sales in Malaysia, a notable difference from Japan, where Hino sales enjoy a long history of selling medium and heavy-duty commercial vehicles,” said Takahashi.
While the Malaysian market is smaller than those in Thailand and Indonesia, he continued that it was steadily growing due to economic development and rising logistics needs. He highlighted that Malaysia’s strong vehicle safety regulations aligned with UN ECE standards and praised the generally good road infrastructure, especially in urban areas, which supported efficient vehicle operation.
“The breakdown rate is notably high for commercial vehicles and passenger cars, and the higher accident rate is a significant concern. This situation reinforces Hino’s commitment to its core philosophy of ‘Total Support’, which distinguishes Hino Malaysia from the others by providing the best possible truck-ownership experience…..”
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大马日野新领导人
凭借创新和全面支援稳步前进
在大马日野迎来成立47周年纪念之际，《卡客车新闻》急于探索该公司在新任董事经理高桥宏史（Hiroshi Takahashi）领导下的发展方向和策略。高桥宏史是在去年10月走马上任的。
“我自2004年起负责日本国内市场，马来西亚是我的第一个海外任务。日野的轻型商用车(LCV)约占日野在大马销量的80%，这与在销售中型和重型商用车方面拥有悠久历史的日本日野的销量有显着差异。”高桥宏史说。
虽然大马市场比泰国和印尼小，但他续说，大马市场在经济发展和物流需求不断提升下稳步增长。他强调大马的严格安全法规，符合联合国欧洲经委会的标准，并赞扬大马总体的道路基础设施良好，特别是在城市地区，而这支持了车辆的高效运行。
“我察觉到商用车和乘用车的故障率特别高，而较高的事故率也是一个重大问题。这种情况强化了日野对其‘全面支援’核心理念的承诺。正是这个通过提供最佳卡车拥有体验的理念，使大马日野有别于其他的公司…….”
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