Mitsubishi Fuso Truck and Bus Corporation announces its participation in CEATEC (Combined Exhibition of Advanced Technologies) 2021 Online.
New Brand Tagline “Future Together”
For this year’s CEATEC event, Mitsubishi Fuso has prepared an online showcase under the theme of “Delivering Green.” The company is unveiling the new Fuso brand tagline “Future Together” at the virtually organised event. Visitors will be presented Mitsubishi Fuso’s initiatives toward a more sustainable society, with a particular focus on the light-duty eCanter, introduced in 2017 as the Japanese market’s first series-produced all-electric truck. After four years of running in customer hands across the globe, the eCanter has now covered over 3 million kilometers cumulatively. The virtual booth will highlight Mitsubishi Fuso’s path to this pioneering product, while providing insight into the social and environmental challenges that inspired its creation.
Interviews with leadership involved in the development of the eCanter and its future expansion will also be available. Accompanying this in-depth exploration of e-mobility at CEATEC Online is the first official introduction of the new Fuso tagline. “Future Together” expresses the Fuso brand’s commitment to leading this transformative age for commercial vehicles, hand-in-hand with customers and collaborators in the transportation industry. It is in alignment with MFTBC’s strategic target of only offering CO2-neutral (“tank-to-wheel”) vehicles in the Japanese market by 2039, and its ambitions for CO2-neutrality across the value chain. The tagline is also a statement of the Fuso brand’s aim of delivering reliable value to customers, while contributing to the betterment of society as a whole. “Future Together” will be used in its English form both in Japan and overseas.