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Celebrating 60th Anniversary of Isuzu’s Trusted Elf Truck

Anniversary Isuzu Elf Truck

The Isuzu ELF truck is known for its durability, continuous innovation and superior quality. 

Isuzu Elf Series Retain No1 Market Share in 25 Countries

26th August, 2019 marked the 60th anniversary of Isuzu’s best-selling Light Duty Truck, the Elf. First introduced by Isuzu Motors Japan in August 1959, it steadily became a firm favourite internationally in the light-duty truck segment. The ELF truck is known for its durability, continuous innovation and superior quality.

The Elf has gone through massive changes and notable milestones over the years. The first generation introduced in 1959 was a two-tonne, cab-over design with a 1.5-litre petrol engine. A 2-litre diesel engine was only introduced in 1960, making it a first for its class. It was subsequently preceded by the second generation model in 1967 when the ‘Isuzu Light Elf’ was added to the line-up, with upgraded engine capacity and performance.

In 1975, the third generation model was introduced featuring various facelift exercises and in 1978, Isuzu sold its millionth Elf. The third generation Elf also went through a number of enhancements that by 1980, it met Japan’s 1979 emissions standards while the exterior was redesigned to accommodate a tilting cab.

Isuzu hit a new milestone in 1984 when the fourth generation Elf introduced then was exported for the first time and manufactured internationally in several countries, including the United States, Australia and China. Aside from exterior updates, the fourth generation Elf also featured engine technology innovation, from the direct injection diesel engine to the turbo diesel unit, in addition to the debut of the four-wheel drive version in the ELF 250.

The fifth generation, rolled out in 1993, introduced various enhancements, including an upgraded, cleaner diesel engine, aside from distinguished exterior styling. In the 60 years of enhancements and technological improvements that the Elf had undergone, the current sixth generation series now boasts improved styling, a sturdy yet lightweight cabin, smoother transmission and clean yet powerful turbo diesel engine.

Isuzu first introduced its line-up of trucks to the Malaysian market in 1979. Since then, the Elf light-duty truck had become a transport staple for businesses in search of high quality and reliable trucks that also offered great fuel efficiency. Isuzu trucks are assembled locally at the Isuzu Hicom Malaysia manufacturing plant in Pekan, Pahang.

Over the years, the Elf Series continues to dominate the light-duty segment in Malaysia. Sales of the series greatly contributed to Isuzu Malaysia maintaining its position as Malaysia’s Overall Top Selling CV for five years in a row and the Elf range as the ‘Top-Selling Truck in Light-Duty Segment’ for the ninth consecutive year.

Internationally, total production of the Elf Series has exceeded a massive 6.5 million units and is currently available in 146 countries. Apart from its remarkable sales performance in Malaysia, the Elf Series also successfully retained No1 market share in 25 countries across the region.

In addition to the Elf’s reliability, continuous product enhancement and advancement in diesel technology, preference for the light-duty trucks in Malaysia is largely due to Isuzu’s commitment in ensuring great customer satisfaction. Through its wide network of dealers and service centres, Isuzu Malaysia takes pride in providing the best after-sales experience to ensure business partners and commercial customers have the necessary support needed to keep their businesses running smoothly and efficiently.

Isuzu Malaysia offers a wide range of options for the Elf light-duty truck, with 19 variants in all, ranging from the 4-wheeler, 6-wheeler, 4×4 and crew-cab in addition to its impressive engine output and performance, interior functionality and comfort, and safety features.



2019年8月26日是五十铃最畅销的轻型卡车Elf 推出60周年。它于1959年由日本五十铃首次发布,现已成为国际上最受欢迎的轻卡。五十铃 Elf以其耐用性,持续创新和卓越品质而闻名。



五十铃在1984年达到了新里程碑,其第四代Elf首次出口,并开始在不同国家生产,包括美国,澳大利亚和中国。除了外观更新之外,第四代Elf的特点是创新的发动机技术,从直喷式柴油发动机到涡轮增压柴油发动机,以及Elf 250的四轮驱动版本的首次亮相。







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