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YHL Trading is a subsidiary of the Sin Hock Soon Group, which mainly focuses on rice manufacturing and packaging. The Isuzu trucks were purchased to provide transport for the company’s variety of rice products, under the well-known retail brand, Sunflower.
The six new trucks join the Group’s existing fleet of 13 Isuzu ELF light duty trucks, which were previously acquired to serve Sin Hock Soon Transport Sdn Bhd, Sin Hock Soon Edible Oil Sdn Bhd and YHL Trading.
Sin Hock Soon and its subsidiary companies have relied on Isuzu Malaysia’s line-up since its first purchase in 2013. In 2015, the Group procured eight Isuzu ELF light duty trucks to serve Sin Hock Soon and four more units under YHL Trading, in addition to adding another Isuzu Forward FVR285 in 2016.
During the handover ceremony, Executive Director of Isuzu Malaysia, Mikio Tsukui, presented a mock key to Tony Yew, Director of Sin Hock Soon Group. The ceremony was also witnessed by Indah Utara Auto Managing Director Poh Seng Hooi and Sales Manager Tok Beng Chew.
Aside from the Isuzu line-up being versatile, robust and ideal for long-distance logistics, Yew said the productive relationship with Indah Utara Auto was also a strong deciding factor that led to the repeat purchases.
“As our business expands, we rely on a variety of factors to succeed. In this competitive economy, we need assurance that our products will arrive on time, in a cost-effective manner. Isuzu not only offers high-quality, reliable products, but also complements it with great service,” Yew added.
Tsukui expressed his gratitude to the Sin Hock Soon Group for their trust in Isuzu Malaysia.
“We are fortunate that our customers consider our trucks as the ideal transportation partner. Hence, we will continuously strive to ensure that our products and services remain highly dependable to serve various business needs,” added Tsukui.
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