In today’s competitive business environment, apart from functionality, technology and economic characteristics, the aesthetic properties also play an important role in the competitiveness of buses and coaches.
Shaping the Future: MAN Buses and Coaches Lead the Way
Truck & Bus News talked to Stephan Schoenherr, Vice President Design Bus, MAN Truck & Bus, during the Busworld Kortrijk 2017 regarding the company’s efforts and developments in bus styling.
“There is a difference between design and styling. From my understanding, design means engineering. Styling is about applying ch...
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