MFTBC Launches the “Fuso GreenLab” Open Innovation Project


Fuso GreenLab, an open innovation platform where MFTBC collaborate with startups, researchers and students with the ambition to develop mobility solutions.

Mobility Solutions for A Sustainable Future 

Mitsubishi Fuso Truck and Bus Corporation (MFTBC) cooperating with Daimler India Commercial Vehicles Pvt. Ltd. (DICV) under the umbrella of Daimler Trucks Asia (DTA), launches the Fuso GreenLabFuso GreenLab is an ambitious project to foster close collaboration with external innovators to develop mobility solutions to embrace a better life for people and the planet and consists of of a startup accelerator, a social incubator and a mobility-focused blog with community discussion.

Sustainable business practices are not just a moral imperative but also provide excellent opportunities to explore new solutions that can benefit our communities and the world around us. While Daimler Trucks Asia is committed to the decarbonization of its products and further sustainability throughout the entire value chain, the organisation is also turning its attention beyond these two areas. Through its activities, Fuso GreenLab aims to collaborate more closely with external innovators to develop sustainable mobility solutions, products, and services.

MFTBC firmly believes in connecting with dynamic creators, be it in Japan or worldwide. Through co-creation and collaboration, the combined strengths of DTA, startups, and researchers can accelerate the pace of social and sustainable innovation. With the Fuso  GreenLab startup accelerator, MFTBC will be offering potential partners market access, use of our world-class facilities including the proving grounds in Kitsuregawa, as well as knowledge sharing via technical and business mentorship workshops with MFTBC’s experts.

Following submission, the Fuso GreenLab project team commits to evaluate the ideas in a timely manner and where relevant, to provide mentorship and resources to bring projects to life. Fuso GreenLab will also feature an idea co-creation space as well as a blog focused on mobility-related topics. The co-creation space will allow online community members to incubate early-stage ideas together, while the mobility blog will be a space to explore and discuss topics at the intersection of mobility, sustainability and social innovation.

Moreover, within the scope of these activities, MFTBC has joined J-Startup, a support program for making startups winning in global market. It is an initiative jointly organised by METI (Ministry of Economy, Trade and Industry of Japan), JETRO (Japan External Trade Organisation) and NEDO (New Energy and Industrial Technology Development Organisation), that helps connect startups and established corporations. In addition to Fuso GreenLab, cooperation with J-Startup will provide with another touchpoint to interact and collaborate with startups that are working on improving the world through innovation.

About the author

Richard Wilson is a correspondent for Truck & Bus News. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, The Tyreman and Commercial Tyre Business. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.


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