Heba Eltarifi is the new Managing Director of Scania Southeast Asia based in Malaysia.
Scania Southeast Asia Names New Managing Director
She will assume her role on the 1st of January 2021. This is the year Scania Malaysia celebrates their First 50 Years in the country.
Skilled in strategic business planning and execution, internal and external stakeholder management, operational management, and business and process transformation, Eltarifi was successful in building high-performing teams and has driven a culture of achievement in her previous senior management role as Chief Financial Officer at Scania Australia.
Responsible for the Finance and IT Procurement departments in Australia, as well as for commercial operations such as Used Truck Sales and Truck Rental, Heba has enjoyed a wide range of experiences within the business over the past two decades. She holds a Bachelor of Commerce degree, Diploma of FEM Executive Management Program from the Stockholm School of Economics and is a Certified Practising Accountant.
“Scania will continue to support the logistics, construction and public service sectors, commuting people and goods every day throughout the region and in this country. We will continue to help our customers achieve the best profitability while reaching their sustainability goals. The timing cannot be any more challenging than with the economic impact that our customers are facing throughout the region due to the pandemic. I am confident that my team and I will continue to pull through and come out stronger than ever for them,” said Hebe.
Scania Southeast Asia is a business unit with its head office in Malaysia. It supports Malaysian and Singaporean markets with dedicated captive sales and services centres. For the markets in Vietnam, Myanmar, Philippines, Brunei and Cambodia the support is channelled through authorised private dealers.
In Malaysia, Scania started back in 1971 with the first Scania LB110 truck arriving at Port Klang, and which was delivered to Kontena Nasional. The first locally assembled truck, and the first low-floor city bus were delivered in 1994.