Volvo Trucks’ new Volvo FM model has won the Red Dot Award 2021 in the Product Design category for commercial vehicles.
Volvo FM Model wins Best Design Quality
The new Volvo FM was designed with one purpose: To be the optimal work tool for a wide range of transport assignment, with the driver always the primary focus. The distinction “Red Dot” has become established internationally as one of the most sought-after seals of quality for good design. The award competition started at Design Zentrum Nordrhein Westfalen in Essen, Germany back in 1955. Today’s Red Dot Jury comprises some 50 international experts.
The development of the new Volvo FM followed extensive surveys and customer interviews which confirmed the importance of the driver’s contribution to transport companies’ profitability and image. The design team therefore set out to design the best mobile office in the industry, resulting in a versatile truck that is agile, spacious, and most importantly safe and comfortable for all drivers.
“The Red Dot award is a great acknowledgement of the creative work of the Volvo Trucks design team. The award highlights a well-balanced Volvo FM, creating business value with this desirable truck. By purposeful design of the Exterior, Interior and User Experience, we are improving the daily lives of our drivers and keeps our society running,” says Carin Larsson, Volvo Trucks Chief Designer UX.