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Volvo Trucks aims to combat the impact of road accidents and make a positive difference to the lives of road users through safety campaign.
Volvo Trucks Malaysia continues to emphasise its commitment to safety through its two hallmark campaigns; ‘Stop Look Wave’ and ‘See and be Seen’. Aimed at road users, in particular children and cyclists, these safety campaigns intend to raise awareness of risks and create an understanding on how to act safely in traffic.
Pioneered by Volvo Trucks in Sweden, the Stop, Look and Wave campaign was designed to help children understand how to act safely near traffic. With three simple steps, ‘to first stop, to then look and notice their surroundings and finally, to wave at the driver and make sure they have been seen’, the campaign offers simple yet important advice to children that might ultimately save lives.
Commenting on the Stop, Look and Wave campaign, Mitch Peden, Managing Director of Volvo Trucks Malaysia, said: “More than 260,000 children around the world die in traffic accidents each year. Through collaboration with local partners, we hope to do our part to keep Malaysian children safe on the road.”
The See and Be Seen initiative on the other hand focuses on awareness while in traffic. Armed with the knowledge that most accidents are due to human factors such as lack of attention, poor understanding and misjudgement, Volvo Trucks took the lead in designing fun activities that demonstrate how safety could be improved in the interaction among cyclists, motorcyclists and truck drivers and thereby reduce the risk of accidents.
In collaboration with Petronas Carigali in Kerteh, Volvo Trucks organised the Festive Season Safe Drive Campaign to shed more light on road safety, highlighting the large number of road deaths in Malaysia involving motorcyclists. As part of the Volvo’s See and Be Seen Campaign, participants were shown a presentation on road safety by professional driver trainers from Volvo Trucks and took part in activities that gave them an opportunity to apply their knowledge on blind spots.
“Eighty-one per cent of road accidents in Malaysia are due to human error,” added Peden. “It is not enough for us to make our trucks safer; we play an important role in making sure the world’s roads are safer too. Safety talks with our partners and the communities that we operate in are part of Volvo Trucks’ on-going efforts to make our roads safer for everyone.”
Through these campaigns, Volvo Trucks aims to combat the impact of road accidents and make a positive difference to the lives of road users, not just in Malaysia but around the globe. The company actively supports and collaborates with communities and organisations across Malaysia to help promote road safety.
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