FUSO Distributor Starts Offering Online Vehicle Sales to Help Boost Product Accessibility Within Indonesia
KTB, a FUSO distributor, is now collaborating with its dealer network to sell trucks and buses online, helping ease the search for consumers during the pandemic, with all local models available on Indonesia's largest site, Tokopedia.
A Digital Step Forward
Mitsubishi Fuso Truck and Bus Corporation have announced the start of online vehicle sales in Indonesia by local joint venture and FUSO distributor PT Krama Yudha Tiga Berlian Motors. Customers in Indonesia are now able to purchase a FUSO truck on Tokopedia, the largest online marketplace platform in Indonesia, representing the first time that new vehicle sales can be completed online in a major FUSO market, where 85% of the local dealer network is connected to the official online store.
KTB launched the official Mitsubishi Fuso store on Tokopedia earlier this month. All models and variants available locally can now be purchased through the site, visited by around a third of Indonesians every month. The Tokopedia account is currently connected to 22 dealer groups within the KTB sales network, or in other words, around 85% of the local dealer network servicing eight regions of Indonesia: North Sumatra, South Sumatra, Jabodetabek, West Java, Central Java, East Java, Kalimantan, as well as the eastern areas of Indonesia.
The launch of online retail activities is part of KTB’s commitment to provide easy access to customers in the midst of the COVID-19 pandemic. Customers are free to choose between in-store pickup or delivery when purchasing a truck or bus through Tokopedia. Reception among customers has been positive, and this growth in FUSO’s online presence is expected to make a positive contribution to Mitsubishi Fuso’s sales performance.
FUSO trucks sold in Indonesia are shipped as knock-down kits (KD) from the MFTBC plant in Kawasaki, Japan, before they are locally assembled by PT Krama Yudha Ratu Motors (KRM) in East Jakarta. They are then distributed through PT Krama Yudha Tiga Berlian Motors (KTB), a local joint venture with Mitsubishi Corporation. KTB has been integral to the continuation of the FUSO brand’s long history in Indonesia, where it has been the market leader for the past 50 consecutive years. Despite the spread of the novel coronavirus and its impact on the economy, FUSO recorded a 48.7% share of the Indonesian commercial vehicles market during the period of January to August 2020. The Indonesian archipelago currently represents the largest export market for FUSO vehicles.