Daihatsu Malaysia Brings Value to its Customers during Covid-19

Daihatsu Malaysia

Daihatsu pride themselves in having the Daihatsu Gran Max in their product portfolio as a mode of transport especially for last mile carrier services.

The Extremely Versatile Gran Max

The global outbreak of Covid-19 pandemic has brought the world to standstill, affecting all social and economic sectors. All countries in the region have suspended business activities, including Malaysia, which has now moved into in a Conditional Movement Control Order (CMCO) from the original Movement Control Order (MCO) earlier than initially expected in order to reopen the country’s economy.

“Before the Covid-19 pandemic, there was a steady growth of internet users and a rise in online shopping. The E-commerce market has been further driven by the MCO due to working from home, social distancing and staying at home. The logistics and transport services that support supply, marketing and e-commerce are allowed to operate, as they are considered as one of the essential services. This is to ensure that the retail supply chain, especially for essentials and food, is not affected. In times like these, a reliable vehicle is important to ensure smooth and effortless delivery,” said Muhammad Fahmi, Product and Marketing Senior Manager of Corporate Planning, Daihatsu Malaysia Sdn Bhd (DMSB). 

Thus, he continued, this will be the sector that experiences an increase in demand with an unprecedented spike in online orders and groceries. Even if the CMCO is lifted, there is still a need for social distancing and staying at home until the virus is well contained through social-control measures or a supposed effective vaccine is administered in time.

“We foresee continued rapid growth in e-commerce, as the Covid-19 outbreak has caused a shift in consumer buying behaviour, with more and more people shopping online. This would demand an equally speedy response from transport and logistics businesses. We pride ourselves in having the Daihatsu Gran Max in our product portfolio as a mode of transport especially for last mile carrier services.  Our Gran Max Panel Van and Pick-up Box Van are fit for small and medium delivery partners such as Ninja Van, Shopee, SkyNet as well as independent food deliveries.”

The significance of Gran Max is evident, he stressed, and plays major factors that influence choice of vehicle for a delivery company on its courier work. “Most delivery drivers are looking for van that blends space, great mobility and low running cost. Gran Max particularly shines with its ‘passenger car-like comfort’ in which driver comfort is solid for a basic looking interior and driver handling is easy to use in terms of mobility specially within urban areas. With a 1.5L DVVT engine, the Gran Max produces the right amount of workhorse and speed that is capable of carrying huge loads while maintaining inexpensive running cost, considered some to be the best in its class and segment.”

Gran Max ideal for Last Mile Carrier Services

“We foresee continued rapid growth in e-commerce, as the Covid-19 outbreak has caused a shift in consumer buying behaviour, with more and more people shopping online. This would demand an equally speedy response from transport and logistics businesses. We pride ourselves in having the Daihatsu Gran Max in our product portfolio as a mode of transport especially for last mile carrier services.  Our Gran Max Panel Van and Pick-up Box Van are fit for small and medium delivery partners such as Ninja Van, Shopee, SkyNet as well as independent food deliveries.”

The significance of Gran Max is evident, he stressed, and plays major factors that influence choice of vehicle for a delivery company on its courier work. “Most delivery drivers are looking for van that blends space, great mobility and low running cost. Gran Max particularly shines with its ‘passenger car-like comfort’ in which driver comfort is solid for a basic looking interior and driver handling is easy to use in terms of mobility specially within urban areas. With a 1.5L DVVT engine, the Gran Max produces the right amount of workhorse and speed that is capable of carrying huge loads while maintaining inexpensive running cost, considered some to be the best in its class and segment.”

The durability, practicability, reliability and overall performance including fuel efficiency of Gran Max, he commented, make it ideal for the increasing demand in courier transport resulting from the escalating volume of online purchasing. With Gran Max, he claimed, the logistics partners will have the peace of mind that every final mile delivery will arrive on time and in great condition.

Gran Max, he pointed out, is extremely versatile with 17 customised body applications including the availability of automatic transmission for the panel van that can cater for every business need. It offers the possibility of a rise in independent and start-up business, change of business, as well as side business to generate additional income to counter economic downturn.

Fahmi also told us that the company has recently introduced Daihatsu e-Showroom through its official website www.daihatsu.com.my. “This is our effort to create other avenues for our customers to reach us. Although it sounds unorthodox and unconventional for the commercial vehicle industry, we are exploring new ways to stay in touch with our existing customers and potential clients. The e-Showroom  reflects DMSB’s effort in adapting to the new normal , continues to strive to understand every customer’s needs, engaging and communicating with them in the time of social distancing.“

To ensure safe and smooth running of their fleet customers, as well as peace of mind during emergency assist that the vehicle is in good hands, he said, DMSB’s service centre mobile service and emergency breakdown team is always on standby to serve. “Our service team is always ready to go and available to reduce downtime in the event of emergency pre and post MCO KitaJagaKita, so that the vehicle could get back to the road the soonest possible. This in line with the #KitaJagaKita (Malaysian Helping Malaysians Fight Covid-19) movement, a ‘one-stop shop’ for Malaysian civil society Covid-19 efforts that match people who want to help with people who need help (affected individuals, groups, medical community) via various civil society initiatives.”

According to Fahmi, DMSB, including its group of subsidiaries, have already resumed their business operations nationwide effective 12th May, 2020. He assured the customers that the company’s sales showrooms and service centres strictly adhere to the tight standard operation procedures for the safety and well-being of its customers and employees.

To support the nation’s healthcare system in the ongoing battle against the Covid-19 epidemic, he said, DMSB’s parent company MBM Resources and its motor trading subsidiaries have contributed RM300,000 in medical donations. 

 

大马大发新冠肺炎期间为客户带来价值 

 

新冠肺炎在全球形成“大流行”,导致整个世界停顿下来,对社会和经济领域带来巨大影响。这个区域里的所有国家都暂停商业活动,包括目前处于有条件行动管制令(CMCO)的马来西亚。我国比所预期地更早从原来的行动管制令(MCO),迈入有条件行动管制令,重启国内的经济。

“在新冠肺炎大流行前,互联网用户和网上购物都有稳定增长的趋势。行管令落实后,居家办公、保持社交距离及留在家中等工作与生活上的改变,进一步驱动了电子商务市场。没有被影响的是支持供应、营销及电子商务的物流及运输服务,因为它们被政府列为是必要服务之一。这是为了确保零售供应链,特别是必需品和食物,不被影响。在这样的非常时期,一辆可确保顺畅和轻松交付的可靠车辆非常重要。”大发马来西亚私人有限公司(DMSB)企业策划高级产品及营销经理法米(Muhammad Fahmi)表示。

他续说,在线订单和购买日常用品达到前所未有的高峰,致使该领域的需求增加。即使在有条件管制令结束后,人们仍然必须遵守社交距离和留在家中,直到社会种种措施能够好好控制该病毒或及时接种有效疫苗。

“我们预见了电子商务的快速增长,新冠肺炎的爆发影响了消费者的购买行为,网上购物的人越来越多。而这将要求运输和物流业务做出同样迅速的回应。我们为我们产品组合中的大发Gran Max感到自豪,特别是作为最后一英里运送的运输工具。我们的Gran Max厢型车和皮卡厢式货车适合中小型运输伙伴如Ninja Van、虾皮(Shopee)、SkyNet等独立的食品配送服务。

他强调说,Gran Max的重要性显而易见,并且是影响送货公司的快递服务车辆选择的主要因素。“大部分的送货司机都在寻找结合了空间、良好移动性及低运行成本的客货车。Gran Max最大的亮点就是它的基本内饰具有像轿车般的舒适性,让驾驶员感到非常舒服,而且能够在城市里操纵自如。搭配1.5DVVT引擎,Gran Max提供最适合的马力和速度,在维持不昂贵的营运成本的同时,还能运送重物,被认为是同类产品中最好的。

Gran Max是最后一英里运送的理想工具

“我们预见了电子商务的快速增长,新冠肺炎的爆发影响了消费者的购买行为,网上购物的人越来越多。而这将要求运输和物流业务做出同样迅速的回应。我们为我们产品组合中的大发Gran Max感到自豪,特别是作为最后一英里运送的运输工具。我们的Gran Max厢型车和皮卡厢式货车适合中小型运输伙伴如Ninja Van、虾皮(Shopee)、SkyNet等独立的食品配送服务。

他强调说,Gran Max的重要性显而易见,并且是影响送货公司的快递服务车辆选择的主要因素。“大部分的送货司机都在寻找结合了空间、良好移动性及低运行成本的客货车。Gran Max最大的亮点就是它的基本内饰具有像轿车般的舒适性,让驾驶员感到非常舒服,而且能够在城市里操纵自如。搭配1.5DVVT引擎,Gran Max提供最适合的马力和速度,在维持不昂贵的营运成本的同时,还能运送重物,被认为是同类产品中最好的。

Gran Max的耐用、实用、可靠及整体性能,包括节油,他评论说,使它非常适合因网上购物量不断提高而快速增长的快递运输需求。他宣称,有了Gran Max,物流伙伴就能够放心,确保每最后一英里的交付都准时,完好无损地到达。

他指出,Gran Max的用途非常广泛,拥有17种订制车身作为不同应用,包括能够满足各种业务需求的自动排档厢型车。它增加了独立创业、改变业务及发展副业以增加额外收入来应对经济放缓。

法米也告诉我们,该公司最近通过其官网www.daihatsu.com.my推出了大发电子陈列室。“我们努力为客户创造其他可以联系到我们的途径。虽然这有别于正统商用车行业的传统,然而我们正在探讨与现有和潜在客户继续保持联系的新方式。这个电子陈列室反映了DMSB正在努力适应新常态,继续了解每一位客户的需求,并在目前仍需要保持社交距离的情况下与客户互动。”

他说,为了确保车队客户的安全及顺畅营运,并在需要紧急援助时能够放心地知道他们的车子会得到很好的照料,DMSB服务中心的移动服务和紧急救援团队随时待命。“我们的服务团队随时准备出发,减少在行管期间KitaJagaKita前后紧急情况下的停机时间,以便车辆能在最短的时间回到路上。这与KitaJagaKita(马来西亚人协助马来西亚人抗新冠肺炎)活动一致,一个通过各种民间社会倡议,将想要提供帮忙的人与需要帮助的人(受感染的个人、小组、医护人员)相匹配,一起努力对抗新冠肺炎的‘一站式门店’。

据法米表示,DMSB,包括其集团里的子公司已于2020512日复工。他向客户保证说,该公司的销售陈列室和服务中心严格遵守标准作业程序,确保客户和员工的安全与健康。

为了支持我国的健康医疗体系持续对抗新冠肺炎的疫情,他说,DMSB的母公司MBM资源和其汽车贸易子公司捐助了300,000令吉作为医疗物资用途。

About the author

Mary has over 20 years experience as the editor of our Malaysian sister magazine, The Tyreman. Based in Kuala Lumpur, she writes articles for us on the Malaysian and other South East Asian markets.

Phone: (60) 3 7781 1323

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