Sendok Group Focuses on Customer-centric Spare Parts and Aftersales Services


Ensuring quality after the sales process, including spare parts availability and good aftersales services, are as important as the quality of the product itself. Sendok Group knows it well and aims to take it to another level through a more personal, customer-centric approach.

Customer Oriented Approach

“We build close relationships with our customers and try to make all of our services more personal. Customer feedback is valuable to us, and because of this we organise the Nationwide Service Campaign at least every two years to officially meet and collect feedback from customers and to share with them the improvement on our products, “says Managing Director Gwee Bok Wee.

During this period the company offers special spare parts packages and free service point checks for their customers, he points out. He also stressed the importance of aftersales service and assured that customers are always on their mind.

Established in the 1980s as a used parts trader, the Sendok Group gradually expanded into the selling and remanufacturing of rebuilt trucks. In 2009, the Group ventured into the new commercial vehicle business. By distributing new commercial vehicles, says Gwee, it is important to ensure that customer warranties and aftersales services are well taken care of, and that customers have easy access to spare parts for......

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About the author

David is the Owner and Publisher of Truck and Bus News. With over 30 years' experience as a specialist tyre industry journalist, he first entered the tyre industry in 1987 as Editor of Tyre & Accessories. He was Editor of Tyre Trade News between 1993-96 before establishing Retreading Business in 1997. In 2004 he acquired the The Tyreman, before establishing Tyre & Rubber Recycling in 2009. In addition to his publishing ventures, he was also Director of the Retread Manufacturers' Association between 2004 and 2014.


Phone: (60) 3 7781 1323

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