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Hino Ultimate Drive 2018

Hino Malaysia organised the Hino Ultimate at the Hino Total Support Customer Center (HTSCC) in Sendayan, Negeri Sembilan. This 2-day Hino professional driver’s skill contest was the first time held outside Japan.  

Hino Ultimate Drive 2018 Successfully Organised

Hino Motors Sales (M) Sdn bhd (HSMS), a subsidiary of Hino Motors Limited Japan, recently organised the Hino Ultimate Drive 2018. This was the first time a Hino professional driver’s skill contest was held outside of Japan.

The 2-day event was held on 4th and 5th September in the Hino Total Support Customer Center (HTSCC) in Sendayan, Negeri Sembilan. The HTSCC is Malaysia’s only training centre for the commercial vehicle industry and the world’s 1st training circuit operated outside of Japan. With this circuit, Hino drivers could further enhance their driving skills especially in road handling, safety and fuel efficient techniques. This more-than-RM8 million HTSCC is expected to improve customers’ experience and help instil customers satisfaction and loyalty towards the brand.

The HTSCC professional drivers’ training curriculum focuses on safety, defensive driving, fuel-saving driving and driver familiarisation training. It consists of 4 areas of training namely theory, practical driving skills, daily vehicle inspection habits and fuel-efficient economy driving.

The company says it highly values regular training and equips Hino vehicle owners with the latest product knowledge, safety and eco-driving skills and techniques. HSMS hopes to reach 6500 drivers in the near future and plans to open the training centre for the use of government and public agencies to ensure that their training programmes for professional drivers are successful.

Last year, Hino Malaysia secured the number 1 sales position in the Light Commercial (LCV 4-wheeler), Medium to Heavy Commercial Vehicle (MHCV) and bus categories as reported by the Malaysian Automotive Association (MAA).

Hino Malaysia is confident its 40 years’ presence in the country would not only increase performance in sales but also after-sales service through various customer engagement programmes.

Ken Iwamoto, Managing Director of HSMS, was present to officiate the occasion. He said Hino built a solid reputation through its outstanding products based on Quality, Durability and Reliability (QDR). Hino’s mission was not only to develop a product that was a perfect fit for each customer’s business but also to ‘Maximise vehicle Up-Time’ and ‘Minimise vehicle Life-Time Cost’. “With the HTSCC in Sendayan, we strive to deliver the best support to our customers with the necessary training and safety driving techniques to upgrade the skill of their drivers and ensure their trucks are well looked after.”

Road safety has always been a paramount concern in Malaysia. Hino is doing its part to help reduce the accident rate due to human error via this defensive driving training programme and competition. “We also hope to contribute towards the cost effectiveness of our customers’ business operations through the inclusion of eco-driving techniques and habits,” added Iwamoto.
















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