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As the manufacturer of freshly-baked goods, Mighty Bakery relies on Isuzu as a dependable transportation partner to ensure reliable and timely delivery to its network of nationwide retailers and meet the demands of consumers on a daily basis. This partnership started in 2012 and had grown the manufacturer’s fleet of Isuzu trucks to 100 units.
The 100th unit delivery comprised the Isuzu N-Series 4-wheeler truck (NKR55UEEH-E), with 16 units registered in 2017. This was in line with Mighty Bakery’s business expansion into new markets and a number of these units would replace aging trucks in its fleet.
Isuzu says its trucks have become the food manufacturer’s preferred vehicle brand for logistics and distribution due to its solid build and sturdiness as well as economical fuel consumption and lower maintenance fees.
The handover ceremony was attended by Isuzu Malaysia’s Chief Operating Officer of Commercial Vehicle Division, Mikio Tsukui, who extended his appreciation and gratitude to Mighty Bakery for its long-standing support and trust towards Isuzu Malaysia and Jumbo Arena. Tsukui added that he believed Isuzu would be a beneficial transportation partner that ensured consistent efficiencies in time and cost, and in support of Mighty Bakery’s mission to provide fresh, quality food products to be enjoyed by all.
A symbolic mock key was presented to Rodney Khor, the Marketing Director of Mighty Bakery, to commemorate the auspicious event at the company’s plant in Balakong, Selangor. The event was witnessed by Lim Kian Hong, Senior Logistic Executive, and Law Lai Poh, Logistic Executive, of Mighty Bakery. Also in attendance were Jumbo Arena Sdn Bhd Managing Director Yeo Ann Siong and After-Sales Manager David Yeo.
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