KM Mobil: Isuzu Authorised 3S Dealer with a Personal Touch
Established in 2005, KM Mobil prides itself for its well-earned reputation in providing quality and complete 3S (Sales, Spare-parts and Services) role with a friendly and personal touch for the Isuzu brand of vehicles.
“We started by selling the Proton brand of cars under our company called Kereta Mewah Sdn Bhd before venturing into the Isuzu light commercial truck business. It was in late 2004 that we began selling the Isuzu D-Max, followed by the light-duty ELF, medium-duty truck Forward and heavy duty truck GIGA in 2011. Before that, the Miri market was mainly occupied by high-end Japanese and European trucks,” said Regional Manager Kenn Tan.
Isuzu trucks, he said, were proven in fuel economy. He mentioned this as an example; with a full tank of fuel, an Isuzu prime mover truck could make 7 trips a day compared to 5 trips by the other brands. It was reliable and durable, which lived up to its slogan - ‘King of Fuel Efficiency’.
“Isuzu Truck has wide applications that cover logging, palm oil, gas and oil, plantation as well as the logistics industries. We received very good response from the 6x4 prime mover segment, which is dominated by the Chinese brands. As there is about 20 to 25 per cent price difference compared to the China brands, many opted to buy from us due to the proven performance, reliability and durability of the Isuzu brand. Spare-parts availability and efficient after-sales service are the other two factors that helped us to secure the orders, as these ensured the customers’ maximum uptime and satisfaction.”
Currently headquartered in Miri, the company has a branch in Bintulu. According to Tan, the average combined sales per month were about 35 units for light commercial trucks and commercial trucks.
“We have a bigger team in Miri, including 8 technicians, 1 service manager, 3 service advisers, 2 spare-parts controllers and 1 warranty officer, servicing about 50 vehicles per month. In Bintulu, we have 4 technicians, 1 service manager, 1 service adviser, 1 spare-parts controller and 1 warranty officer to handle the maintenance services for an average of 32 trucks per month.”
KM Mobil also provides on-site maintenance at the customers’ locations, which allows the customers to concentrate on their core business while the company maintains their fleet. “We will arrange services and repair around their schedules,” he added.
In recent years, he pointed out that Isuzu Malaysia embarked on various customer-centric programmes such as the handover parts programme for the convenience of customers. Under this programme, he explained, the company would send all the genuine Isuzu truck parts and lubricants for the first 100,000km covered by the new truck warranty to customers who were unable to come to the workshop for the free services. This not only provided customers greater flexibility in servicing the new trucks at their own workshops, but also ensured that they were using genuine parts.
Apart from striving for continuous improvement on products, Isuzu also introduced a new maintenance package to reduce cost. Now, every new Isuzu medium duty and heavy duty truck comes standard with a free 3 years or 100,000km (whichever comes first) maintenance programme compared to 18 months or 80,000km previously.
The light duty truck (ELF), however, comes with 5 years or 150,000km warranty compared to 3 years or 100,000km previously.
“We thrive on giving the best after-sales service with our personal touch and understanding. We are willing to go the extra mile, even to the extent of helping our clients solve their truck problems, regardless of brands. To provide our customers with peace of mind and ensure their vehicles are back on the road as soon as possible, we support our customers with 24/7 road side assistance.”
Tan stressed that the company did not exist merely to sell vehicles, but to support the business of its customers. Thus, to help the customer maximise the vehicle’s productivity was of greatest importance. To achieve that, he said the company worked closely with Isuzu to provide various training, such as a vehicle familiarisation course for any new truck, refresher training and in-vehicle coaching to address bad habits and reinforce effective skills needed to maintain and improve fuel efficiency, safe performance and environment friendly results on a regular basis. Also available was the Eco technical training for the driver that covered basic maintenance and vehicle inspection, to name a few.
When asked about the challenges, he said one of them was the lack of qualified body builders in Sarawak. “We hope that the government would issue more licences to body builders so that we could have more choice and speed up delivery. Another challenge is that all new vehicles are shipped to Kuching, before being transported to Miri and Bintulu. The delivery time is longer and incurs extra costs compared to Peninsular Malaysia.”
Moving forward, Tan said the company was looking to expand its existing operations in Miri and Bintulu.
五十铃品牌汽车3S中心KM Mobil ，成立于2005年。这些年来，该公司透过友善与个性化的完整优质销售、零部件及售后服务，在国内的同行中享有较高的声誉。
“我们一开始以售卖普腾汽车品牌的Kereta Mewah私人有限公司起家，然后才进军五十铃轻卡业务。我们在2004年底开始销售五十铃D-Max，接着是ELF轻卡，Forward 中卡，一直到2011年才销售Giga重卡。 在这之前，美里的市场主要是被高档的日本和欧洲卡车所占据。”区域经理陈庆龙表示。
他说，五十铃卡车非常省油。他举例说，满缸的五十铃卡车一天能够行驶7趟旅程，而其它的品牌则只能 行驶5次。它可靠耐用，其“节油之王”的口号绝非浪得虚名 。