Established in 2005, KM Mobil prides itself for its well-earned reputation in providing quality and complete 3S (Sales, Spare-parts and Services) role with a friendly and personal touch for the Isuzu brand of vehicles.
“We started by selling the Proton brand of cars under our company called Kereta Mewah Sdn Bhd before venturing into the Isuzu light commercial truck business. It was in late 2004 that we began selling the Isuzu D-Max, followed by the light-duty ELF, medium-duty truck Forward and heavy duty truck GIGA in 2011. Before that, the Miri market was mainly occupied by high-end Japanese and European trucks,” said Regional Manager Kenn Tan.
Isuzu trucks, he said, were proven in fuel economy. He mentioned this as an example; with a full tank of fuel, an Isuzu prime mover truck could make 7 trips a day compared to 5 trips by the other brands. It was reliable and durable, which lived up to its slogan – ‘King of Fuel Efficiency’.
“Isuzu Truck has wide applications that cover logging, palm oil, gas and oil, plantation as well as the logistics industries. We received very good response from the 6×4 prime mover segment, which is dominated by the Chinese brands. As there is about 20 to 25 per cent price difference compared to the China brands, many opted to buy from us due to the proven performance, reliability and durability of the Isuzu brand. Spare-parts availability and efficient after-sales service are the other two factors that helped us to secure the orders, as these ensured the customers’ maximum uptime and satisfaction.”
Currently headquartered in Miri, the company has a branch in Bintulu. According to Tan, the average combined sales per month were about 35 units for light commercial trucks and commercial trucks.
“We have a bigger team in Miri, including 8 technicians, 1 service manager, 3 service advisers, 2 spare-parts controllers and 1 warranty officer, servicing about 50 vehicles per month. In Bintulu, we have 4 technicians, 1 service manager, 1 service adviser, 1 spare-parts controller and 1 warranty officer to handle the maintenance services for an average of 32 trucks per month.”
KM Mobil also provides on-site maintenance at the customers’ locations, which allows the customers to concentrate on their core business while the company maintains their fleet. “We will arrange services and repair around their schedules,” he added.
In recent years, he pointed out that Isuzu Malaysia embarked on various customer-centric programmes such as the handover parts programme for the convenience of customers. Under this programme, he explained, the company would send all the genuine Isuzu truck parts and lubricants for the first 100,000km covered by the new truck warranty to customers who were unable to come to the workshop for the free services. This not only provided customers greater flexibility in servicing the new trucks at their own workshops, but also ensured that they were using genuine parts.
Apart from striving for continuous improvement on products, Isuzu also introduced a new maintenance package to reduce cost. Now, every new Isuzu medium duty and heavy duty truck comes standard with a free 3 years or 100,000km (whichever comes first) maintenance programme compared to 18 months or 80,000km previously.
The light duty truck (ELF), however, comes with 5 years or 150,000km warranty compared to 3 years or 100,000km previously.
“We thrive on giving the best after-sales service with our personal touch and understanding. We are willing to go the extra mile, even to the extent of helping our clients solve their truck problems, regardless of brands. To provide our customers with peace of mind and ensure their vehicles are back on the road as soon as possible, we support our customers with 24/7 road side assistance.”
Tan stressed that the company did not exist merely to sell vehicles, but to support the business of its customers. Thus, to help the customer maximise the vehicle’s productivity was of greatest importance. To achieve that, he said the company worked closely with Isuzu to provide various training, such as a vehicle familiarisation course for any new truck, refresher training and in-vehicle coaching to address bad habits and reinforce effective skills needed to maintain and improve fuel efficiency, safe performance and environment friendly results on a regular basis. Also available was the Eco technical training for the driver that covered basic maintenance and vehicle inspection, to name a few.
When asked about the challenges, he said one of them was the lack of qualified body builders in Sarawak. “We hope that the government would issue more licences to body builders so that we could have more choice and speed up delivery. Another challenge is that all new vehicles are shipped to Kuching, before being transported to Miri and Bintulu. The delivery time is longer and incurs extra costs compared to Peninsular Malaysia.”
Moving forward, Tan said the company was looking to expand its existing operations in Miri and Bintulu.
五十铃授权经销商KM Mobil
提供个性化服务
五十铃品牌汽车3S中心KM Mobil ，成立于2005年。这些年来，该公司透过友善与个性化的完整优质销售、零部件及售后服务，在国内的同行中享有较高的声誉。
“我们一开始以售卖普腾汽车品牌的Kereta Mewah私人有限公司起家，然后才进军五十铃轻卡业务。我们在2004年底开始销售五十铃D-Max，接着是ELF轻卡，Forward 中卡，一直到2011年才销售Giga重卡。 在这之前，美里的市场主要是被高档的日本和欧洲卡车所占据。”区域经理陈庆龙表示。
他说，五十铃卡车非常省油。他举例说，满缸的五十铃卡车一天能够行驶7趟旅程，而其它的品牌则只能 行驶5次。它可靠耐用，其“节油之王”的口号绝非浪得虚名 。
“五十铃卡车的用途广泛，覆盖伐木、油棕、石油及天然气、种植业及物流行业。我们的6X4牵引车，在中国品牌主导的市场中取得相当好的反应。由于五十铃与中国品牌车辆之间的价格差距约20至25%，许多人因此会为了五十铃已获证实的性能、可靠及耐用性而选择向我们购买。零部件的供应和高效的售后服务， 也是协助我们获取订单的另外两大因素，因为这两点确保客户的最高运行时间和满意度。”
目前，该公司的总部在美里，并在民都鲁拥有分行。据陈庆龙表示，每月的轻卡和商用车平均销售量约35辆。
“我们在美里拥有一个比较大的团队，包括8名技术人员、一名服务经理、三名服务咨询人员、两名零部件管理员及一名保修主管了，每月平均为大约50部车辆提供服务。在民都鲁我们则有四名技术人员、一名服务经理、一名服务咨询员、一名零部件管理员及一名保修主管，每月平均服务32部车辆。”
KM Mobil也会上门为客户提供现场维修服务，让客户在车队进行维修时，仍可专注于核心业务。“我们会按照他们的时间来安排维修服务。”他补充。
他指出，近年来五十铃推展各种以客户为中心的服务，如为方便客户而推行的移交零部件计划。他解释，在该计划下，公司会将新卡车保修所覆盖的首100，000 公里的五十铃纯正零部件和润滑油，移交给那些无法到他们修车厂进行免费维修的客户。这不仅可让客户充满弹性地在他们自己的修车厂进行维修服务，还可同时确保他们采用纯正的零部件。
除了继续改善产品，五十铃也推出了一个全新的养护配套，协助客户降低成本。现在，举凡购买一辆新的五十铃中卡和重卡都可免费享用3年或100，000公里（视何者为先），相较于过去的18个月或80，000 公里。
然而，在轻卡（ELF）方面，则享有5年或150，000公里的保修，相较于过去的3年或100，000公里。
“我们努力为客户提供善解人意和个性化的最佳售后服务。我们不介意为客户多付出一点点，甚至包括为他们不同品牌的卡车解决问题。为了让客户安心和确保他们的车辆能够以最快的速度回到路上，我们透过24/7 道路救援服务支援客户。”
陈庆龙强调说，该公司的设立不仅是为了销售车辆而已，也是为了支持客户的业务。因此，协助客户最大化提升他们的车辆生产力至关重要。为了实现这个目标，他说，公司与五十铃合作密切合作，带来各种培训。比如，为购买新车的公司提供车辆熟悉度驾驶课程、复修驾驶训练、车内驾驶辅导、解决驾驶陋习、加强和保持技巧，以达到日常的燃油效益改善，带来提升安全和环保的成果。此外，还包括包含基本维修和车辆检查的司机环保技术培训。
询及挑战时，他表示，其中一个挑战是砂劳越缺乏合格的车身制造商。“我们希望政府能够发出更多的车身制造商执照，以便我们能够拥有更多的选择和缩短交货期。另一个挑战是所有的新车都是先运至古晋，然后才转运至美里和民都鲁。因此，我们的交货期往往比马来西亚半岛的长，也会带来额外的成本。”
陈庆龙表示，该公司的未来计划是扩展他们在美里和民都鲁的现有运作。
