Mercedes-Benz Malaysia Unveils First Integrated One-Stop Centre in East Malaysia

Mercedes-Benz Malaysia
Mercedes-Benz Malaysia Sdn Bhd (MBM) and authorised dealer partner Hap Seng recently unveiled the first integrated one-stop centre, Hap Seng Kuching Autohaus, in East Malaysia.

Hap Seng has to-date invested RM237 million in enriching customer touchpoints nationwide, with an investment of RM53 million for the Hap Seng Kuching Autohaus alone.

“The launch of Mercedes-Benz Hap Seng Kuching Autohaus signifies our enduring commitment to strengthening our presence in East Malaysia. This market is very important to us and together with our dealer partner, this Autohaus will offer our valued customers here our best products, best service and best customer experience. Our aim is to continuously grow our customer touchpoints to offer exceptional experiences as we maintain our lead in Malaysia’s premium automotive segment,” said Mercedes-Benz Malaysia President and CEO Dr Claus Weidner.

Strategically situated in the heart of Kuching, Hap Seng Kuching Autohaus caters to a wide selection of customers ranging from industrial players to the local business community. It features two dedicated reception lounges, one for customers of Mercedes-Benz cars and the other for Mercedes-Benz and Fuso commercial vehicles.

Managed by 40 personnel who are well versed in sales, technical services and spare-parts, the Hap Seng Kuching Autohaus is a full-fledged 3S centre, capable of servicing up to 510 vehicles a month with 16 work bays and a spray booth. The Autohaus is also equipped with an integrated full length work pit for servicing an extensive range of Mercedes-Benz and Fuso commercial vehicles.

Hap Seng Consolidated Berhad Group Chief Operating Officer and Hap Seng Star Chief Executive Harald Behrend explained: “For more than 40 years, we have been devoting our efforts to delivering an exclusive premium experience that is synonymous with the Mercedes-Benz brand. Hap Seng Star currently has eight passenger car dealerships and Hap Seng Commercial Vehicle has seven outlets nationwide. We remain as passionate and committed as ever to continue setting the highest standards of automotive excellence, be it retail or customer experience.”

With a built-up area of 18,383sq m, Hap Seng Kuching Autohaus adheres to the Mercedes-Benz Presentation System II (MPS II), the benchmark in automotive customer experience.

“Sarawak is a key market for Mercedes-Benz commercial vehicles as it is the fourth largest market in Malaysia after Klang Valley, Johor and Penang. So it is only natural that we extend our wide range of services to commercial vehicle customers here in Sarawak. By introducing a dedicated facility combined with the latest tools and equipment for Mercedes-Benz commercial vehicles, we continue to support commercial vehicle customers in their business,” added Dr Claus Weidner.

Hap Seng Kuching Autohaus is located in Section 64, KTLD, Jalan Datuk Abang Abdul Rahim, Kuching.

To-date, Hap Seng operates in 11 locations such as Bukit Tinggi, Balakong, Jalan Sultan Ismail, Jalan Ipoh, Kinrara, Klang, Ipoh, and Kuantan in Peninsular Malaysia. In East Malaysia, Hap Seng is present in Kuching, Miri and Kota Kinabalu.

 

About the author

Mary has over 20 years experience as the editor of our Malaysian sister magazine, The Tyreman. Based in Kuala Lumpur, she writes articles for us on the Malaysian and other South East Asian markets.

Phone: (60) 3 7781 1323

Make sure you don't miss a single issue

Click here to subscribe and we'll make sure of it.