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Ian Tan Heads New Business Development Department as Director for Scania Southeast Asia

Ian Tan was recently named the Business Development Director for Scania Southeast Asia as the company pursues opportunities for long-term growth from customers, markets and relationships. 

Young, energetic and friendly, Ian is a familiar face who maintained good relationship with all media when he was the company’s Marketing and Communication Manager for Scania Southeast Asia. 

Ian expressed his excitement on his new position, especially over the prospect in the region. 

“Sustainability, digitalisation and automation are key industry drivers brewing in most countries in Asean. Singapore is looking to deploy semi-autonomous platooning trucks to be more efficient. Malaysia is looking at ways to create more jobs through a circular economy like turning waste to fuel. The Philippines is exploring alternative fuel public transportation to ease congestion and pollution. Myanmar continues to push education of commercial vehicle drivers to be safer and more fuel-efficient in their driving. There are more pockets of big ideas in Scania’s pipeline besides the few mentioned here but all are leading towards lower global and local emissions to preserve planet earth for future generations. Therefore Scania’s mission to help Southeast Asia drive that shift towards a more sustainable transport system resonates very well with the Business Development team that I work with here.” 

He said people who wanted sustainable solutions needed to know there were solutions here and now. People who didn’t know about sustainable solutions needed to know to be more profitable and/or improve their quality of life. 

“We are excited to share these solutions. For more than 126 years as a global brand, we have been very systematic in understanding the customer’s business needs and improving the process in delivering the priorities at a very high quality level. The only way to do this is to work in a Scania Way. My colleagues in Scania Retail System ensure the continuation of this culture that would become even more essential in the shift towards sustainable transport solutions.” 

Ian has colleagues who continuously collaborate with and learn from transport buyers, transport operators, infrastructure partners and policy-makers to help improve the company’s offering. The solutions, he stressed, needed to deliver the most fuel efficiency, especially through alternative fuels to lower emissions and smart transport solutions like connected services. 

“I would say Scania’s connected and driver services are currently one of the best in the industry. We have customers like E-Mutiara, who embraced the digital and data trend to provide the best safety and comfort for their express bus customers with up to 10 per cent fuel consumption saving.” 

He explained that E-Mutiara achieved these through the use of a fleet management system from Scania to read driver and vehicle behaviour. The data was then analysed and used by trainers and coaches to keep their drivers’ performance at the very best level. 

“Without the power of data, there is no knowledge. Without knowledge, we cannot improve. Therefore, I feel that the industry deserves to know about this and benefit from it,” he pointed out. 

Of the many efforts in increasing the knowledge in the country, Scania recently hosted Industry talk Day at the Sweden-Southeast Asia Business Summit, organised by the Embassy of Sweden and Business Sweden – with key industry leaders from Saab, Ericsson, Telenor and Sandvik. 

After all, he said, using sustainable transport solutions had proven to be beneficial in Malaysia and around the world. For example, he said the company had a transport buyer McDonald’s that set sustainability goals and expected its supplier, a transport operator called Havi, to join it in reaching such targets. Havi then turned to Scania for solutions. This was because it was aware that sustainability was commercially viable, the solutions were already available today and the values were shared with the customer’s customers – virtually everybody. Even cities like Paris and Mexico City, he said, had pledged to ban fossil fuel vehicles from entering the city zone – a move to decrease pollution. 

“This is why my colleagues in Sustainability join me in this journey to increase the awareness of our solutions and keep an eye into the future. Recently following trials, Scania’s first battery electric bus, the Citywide Low Floor, would from mid-March be operated in regular traffic in the northern Swedish city of Östersund. The first three buses would ply a 15-kilometre route with some 40 stops. With 10-minute charging, the buses would run every 15 minutes for a total of 100 journeys each day. We would keep an eye on this development and when we reach a conclusion that the technology could benefit society and operators, we would definitely try to be the first to bring it in. Society deserves the best solutions. Businesses deserve the best solutions and these solutions should be sustainable. I am so excited to come aboard and be part of the Scania Group that shapes the future of transportation.”

He also revealed that on 15th March, 2018, Scania was the first to launch an industry-leading package with all trucks ordered – 3 years warranty with unlimited mileage!

 “Usually all manufacturers give 1 year full warranty. We at Scania decided that the extended two years on driveline should be offered to customers. Also, our successful free 2 years of Scania Assistance comes with all trucks; we have now extended it to 3 years! The free 10 years of Scania Fleet Management continues to be offered with all trucks.”


Ian Tan受委为斯堪尼亚东南亚总监



斯堪尼亚为客户、市场及业务关系的长期增长,近日委任Ian Tan为斯堪尼亚东南亚业务发展部总监。



“可持续性、数码化及自动化酿造了大部分东盟国家的关键驱动力。新加坡正在探讨半自动队列行驶卡车的使用,以达到更好的效率。马来西亚正在寻找透过循环经济创建更多的就业机会,比如说将废物转换成燃料。菲律宾则在发掘替代性燃料运输,降低拥挤和污染。缅甸则继续教育商用车司机,以便他们能够达到更安全和更省油的驾驶。除了上述所提到的之外,在斯堪尼亚的计划中有许多分散的大想法,不过这些想法都趋向更低的全球和本地废气排放,为我们未来的世世代代做好保护地球的工作。因此,斯堪尼亚的使命是协助东南亚驱动这个转变,朝向一个更可持续性的运输系统, 而这与我目前的业务发展团队息息相关。”








他表示,运用可持续性运输解决方案的好处,已在马来西亚和全球各地获得证实。他指出该公司的一个运输买家Havi 的客户麦当劳,制定了一个可持续性目标,并要求Havi参与该计划,协助他们达到目标。Havi于是转而向斯堪尼亚寻找方案。这是因为他意识到可持续性在商业上是可行的,而且目前已有解决方案。这些价值已经与客户的客户—几乎每一个人分享了。他说,即使是巴黎和墨西哥城也已采取降低污染的行动,承诺将禁止化石燃料车辆进入城市。








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