Hong Seng Group carries 14 different Chinese commercial vehicle brands under its umbrella, ranging from pick-ups, light trucks, mining trucks to prime movers. This allows the company to provide a full range of products that meets the various demands from different industries.
Hong Seng Eyes Market Leadership in Commercial Vehicle
Hong Seng Group (HSG), the leader in automotive and remanufacturing in Malaysia, grew tremendously over the years.
“We have come a long way. My father started the business as a workshop in 1965. For the past 53 years we had been diversifying and expanding into different sectors,” Managing Director Dato Teoh Hai Hin said.
Today, the Group is divided into 4 business divisions. The automotive machinery division that handles China trucks and rebuilt trucks as well as construction machinery; the marine engine division that supplies remanufactured Cummins diesel engines and irrigation pumps, generator sets, rental of generator sets and forklifts; and the asset management division that takes care of all HSG’s property and buildings that are wholly owned by the Group. The fourth unit is the development division that deals with the property sector.
Over the years, the company had a proven track record in rebuilding, spanning 45 years of engineering expertise. Once at HSG, the vehicles that are imported from Japan and Europe are dismantled down to their components. Each component is refurbished or replaced where needed. Wear-and-tear components are automatically replaced with new ones. The components, sub-systems and systems are then re-assembled. Every vehicle was rebuilt to factory specifications, he said, often exceeding industry benchmarks. Stringent testing conducted at every stage ensures that the vehicle would deliver optimum performance every time it is on the road.
China truck receives good market response
For the new Chinese trucks business, the Group carries 14 different commercial vehicle brands under its umbrella, ranging from pick-ups, light trucks, mining trucks to prime movers. This allows the company to provide a full range of products that meets the various demands from different industries.
Regarding the recently launched LGMG mining trucks, he said the sales were very encouraging. This year the company expected a sales target of 1000 units for the entire range of China trucks.
“To support our customers, HSG currently has 17 3S service centres nationwide and plans to increase this to 25 and the 17 units of mobile workshops operating 24 hours to 20. We are in the midst of identifying and finalising a few locations to be set up as service centres.”
He revealed that the Group was employing more workers to run these 3S service centres. Teoh also expressed concerns that it was difficult to engage reliable and skilled workers and believed a solution is in providing a solid groundwork and support the company’s customers. “To overcome this, we have set up our workshop training centre to train more mechanics,” he said.
More 3S service centres and warehouse support centres in plan
Besides opening 3S service centres, Teoh opined that spare-parts warehouse support centres were equally important. This was to ensure that customers who purchased China trucks did not have to wait too long for the delivery of spare-parts and with this, the customers would be more confident in buying more China trucks. Teoh mentioned that currently HSG had six spare-parts warehouses; one each in Penang, Klang, Johor Bahru, Kuantan, Kuching and Kota Kinabalu.
The secret of Teoh’s success is his belief in teamwork. He said only with great teamwork was HSG able to build the company to what it was today. He expressed appreciation for all his loyal employees, especially his sales team that helped to increase the company’s sales volume, and felt truly humbled by the contribution and efforts of this team.
“They are part of our family in the company and the driving force. Although the economy remains rather challenging, the sales team continues to push for higher sales. We see them growing with HSG and we are here to provide them with all the support that they need to close every sale,” he stressed.
Teoh is still very much involved and hands-on even though the company has grown tremendously. Although the Head Office is in Penang, Teoh travels to his KL office and other branches regularly to attend meetings and make collective decisions with his group of managers.
Moving forward, he’s very proud of his achievements but is not resting on his laurels as he is confident of growing even bigger.
“We want to be the leader in the Malaysian commercial vehicle segment,” he expressed his progressive ambitions.
丰成集团目标：迈向更高峰
丰成集团（HSG），马来西亚汽车及再制造领袖，这些年来增长迅速。
“我们取得了许多进展。我的父亲在1965年开设了自己的修车厂。在过去的53年里，我们不断地朝多元化发展和扩张进入不同的领域。”董事经理拿督张海兴表示。
今天，该集团分成四大业务部门。汽车机械部负责中国卡车和重建卡车，以及建筑机械。船用引擎部供应再制造的康明斯柴油引擎和灌溉泵、发电机组、发电机组租借和叉车，而资产管理则负责照料该集团所持有的资产和建筑物。第四个部门 是处理房地产业的发展部。
过去的这些年，拥有45年工程专门知识的HSG在汽车重建领域业绩表现令人刮目。从日本和欧洲进口的车辆在HSG被拆除成组件。他们会更换或翻新需要这么做的每一个组件。磨损的组件会自动更换成新的。他说，每一辆车都会按照工厂规格加以重建，并且超越行业基准。此外，他们会在每一个阶段进行严格检查，确保重建车子每一次上路都能提供优化的性能。
中国卡车取得良好市场反应
在新卡车业务方面，该集团旗下有14种不同的商用车品牌，从皮卡、轻卡、矿用卡车到牵引车。这让该公司能够提供完整系列的产品，以迎合不同行业的需求。
谈到最近推介的LGMG矿用卡车，他说他们取得了不错的销售量。今年，该公司的中国卡车销售目标是1千辆。
“为了支持我们的客户，HSG目前在全国拥有17家3S服务中心，并计划将之提高到25家。 此外，他们也计划将现有的17 个24小时流动修车厂服务队增加至20个。我们正在识别和决定几个设立服务中心的新地点。”
他还透露说，该集团正在聘请更多的员工来打理这些3S服务中心。他也表示目前很难找到可靠和熟练的技术人员，并相信解决这个问题的方法是为客户提供一个坚实的基础和支持。“为了实现这点，我们设立了修车厂培训中心来培训更多的技术人员。”他说。
计划开设更多的3S服务中心和仓库
张海兴表示，除了开设3S服务中心外，他认为备件仓库支持中心也同样重要，因为这可以缩短备件的交付时间。这样一来，就能提高客户购买中国卡车的信心。他也指出，目前HSG拥有6家备件仓库，分别位于槟城、巴生、新山、关丹、古晋及亚庇。
张海兴的成功来自于他对团队的信任。他说，HSG能够发展成今天的规模，良好的团队合作是关键。他对其忠心的员工，特别是协助公司提高销售量的售后服务团队 表达谢意，并因他们的付出和努力而倍感谦恭。
“他们是我们这个大家庭的一部分和驱动力。尽管大马经济情况充满挑战，我们的销售团队仍继续努力推高销售额。我们看到他们与HSG的成长，而我们在这里为他们提供所需要的支持，协助他们达成每一个交易。” 他强调。
尽管该公司以惊人的速度增长，张海兴在很多事情上仍然亲力亲为。虽然公司总部在槟城，他经常亲自到吉隆坡办事处和其他分行开会，与集团的经理们一起做决定。
张海兴为他的成就感到自豪，但却不因此就满足于现状。他相信他们今后的规模能够越来越大。
“我们要成为马来西亚商用车领域的领袖。”他雄心勃勃地表示。
