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Hino Malaysia Managing Director on Dealership Strategy and Sustainable Growth

In an exclusive interview with Truck & Bus News, Hino Malaysia Managing Director Atsushi Uchiyama talked about how the company stayed relevant.

Hino Malaysia Motivates Dealers to Become ‘Best dealer in town’ 

This included the strategies and insights that helped the company adapt and maintain its relevance not only during the pandemic but also in continuing to move forward. 

“When the pandemic started, the company thought the market would slow down due to decreasing economic activity, which would affect truck demand because companies were cautious on their investment. On the contrary, the pandemic e-commerce surge spiked the demand for short–haul trucking,” he said.

Hino Malaysia, he continued, received massive demand from e-commerce operators and logistics companies that handled their delivery besides existing customers that needed to move on. However, the company had to stop operations due to the movement control order implemented by the government to curb the spread of Covid-19. He pointed out that the company had large orders then and the waiting period for customers was about six months…….

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在《卡客车新闻》的独家采访中,马来西亚日野董事经理内山厚志( Atsushi Uchiyama )谈到该公司如何保持其相关性。这包括了他如何在疫情期间和继续向前发展过程中,维持该公司的相关性策略和看法





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