Tomoyuki Yamaguchi officially assumed the role of Chief Executive Officer at Isuzu Malaysia on 24th April, bringing with him extensive international experience in commercial vehicle business development and sales reform.
Global Expertise, Local Focus: Isuzu Malaysia Welcome New CEO
He succeeds Shunsuke Okazoe, who returned to Japan to serve as Vice President of the Japan Sales Division at Isuzu Motors Ltd.
A veteran at Isuzu Motors since 1997 and a graduate of Toyo University, Yamaguchi served in key markets including Russia, Ukraine and several CIS and Southwest Asian countries. His recent leadership role in South Africa, where he successfully revitalised the company’s commercial vehicle operations, positioned him well to lead Isuzu Malaysia to its next phase of growth.
Speaking about his move to Malaysia, Yamaguchi acknowledged the maturity of Isuzu’s operations and the brand’s strong foundation built over the past two decades.
“Malaysia is one of the most important markets in Southeast Asia,” said Yamaguchi. “With high vehicle ownership and ongoing demand in logistics, transportation and construction, the commercial vehicle (CV) segment holds strong growth potential. Isuzu Malaysia built a solid reputation and a loyal customer base that recognises the reliability and capability of its vehicles. This positions the company well to cultivate life-long brand loyalty. My immediate priority is to sustain the company’s Number One position in the CV market while identifying areas where it could improve……”
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大马五十铃新任首席执行员
致力于强化服务与网络
山口朋之（Tomoyuki Yamaguchi）已于4月24日正式出任大马五十铃首席执行员，他在商用车业务发展和销售改革方面，拥有相当丰富的国际经验。他接替返回日本担任五十铃汽车株式会社日本销售事业部副总裁的冈添俊介（Shunsuke Okazoe）。
他毕业于东洋大学，自1997年加入五十铃汽车公司以来，曾在俄罗斯、乌克兰，以及多个独联体和西南亚国家等关键市场担任要职。近年来，他在南非成功振兴当地商用车业务，积累了丰富的实战经验，为他带领大马五十铃迈向新一阶段的增长做好了充分准备。
谈及此次调任马来西亚，山口朋之表示，五十铃在本地的运营已相当成熟，并在过去二十年中奠定了坚固的品牌基础。
山口朋之说：“马来西亚是东南亚最重要的市场之一。由于拥车率高，再加上物流、运输和建筑领域的持续需求，商用车领域的发展潜力强劲。大马五十铃成功建立了良好声誉和忠实的客户群，用户普遍都认可五十铃车辆的可靠性与性能优势，这为公司培养终身品牌拥趸奠打下了坚实基础。因此，我目前的首要任务是维持公司在商用车市场的领先地位，同时找出可以进一步改进的地方…….”
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