Jianxin Rubber (Fujian) Co, Ltd partnered AsiaJuta Marketing Sdn Bhd as its sole distributor in Malaysia, marking a strategic move to expand its market footprint.
Jianxin and AsiaJuta Forge Strategic Distribution Partnership
This collaboration aims to enhance product availability, improve customer support and extend the brand’s reach across the country.
The partnership was officially announced during AsiaJuta’s 10th Anniversary Annual Dinner at Geno Hotel, Subang Jaya, Selangor. Truck & Bus News took the opportunity to speak with Alywin Pik, Director of AsiaJuta, and Brave Cai, General Manager of Jianxin Tire, and discuss the rationale behind the partnership, business strategies and future plans.
“Twenty years ago, fewer than 10 tyre distributors dominated the market, allowing them to dictate terms. Today, the industry is mature and highly competitive, with multiple brands available — even fleet operators could import their own truck tyres,” Pik explained…….
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建新轮胎携手AsiaJuta进军大马市场
建新橡胶（福建）有限公司正式携手AsiaJuta Marketing 私人有限公司，授权其成为建新轮胎在马来西亚的独家经销商，标志着该品牌在本地市场拓展的重要里程碑。此次合作将提升建新产品供应能力、优化客户支持，并进一步扩大品牌在全马的影响力。
AsiaJuta在雪州梳邦再也的Geno酒店盛大举办成立10周年晚宴，并隆重宣布这一重要合作。《卡客车新闻》借此机会专访AsiaJuta 董事白启业及建新轮胎总经理蔡庆勇，深入探讨双方的合作、业务策略及未来规划。
白启业解释说：“20 年前，本地市场上的轮胎经销商不足10家，但他们却掌控着行业话语权并主导市场规则。如今，轮胎行业已趋于成熟，品牌众多，竞争非常激烈，甚至连车队运营商也能自行进口卡车轮胎……..”
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