Shell Lubricants Malaysia officially launched the Shell Rimula Express workshop network of branded commercial vehicle workshops nationwide.
Selected commercial vehicle workshop owners would have the opportunity to collaborate with Shell, seen as the world’s leading lubricant brand for the past 10 consecutive years, when they become part of the Shell Rimula Express network. Through this network, workshop owners would receive support from Shell to further grow their business. This includes exclusive branding that enhances market presence and customer confidence, marketing package and technical support.
“The Shell Rimula Express workshop network is an amazing collaboration that can help to protect the future of independent workshops so that they can remain competitive, thrive and grow their business. Today, it’s no longer enough for workshops to deliver ‘business-as-usual’ services especially when customers demand more in an increasingly challenging market environment. The focus for most workshop owners has also shifted to one that requires them to further monetise their service delivery and sustainably grow revenue,” said Leslie Ng, Shell Lubricants General Manager Malaysia and Singapore.
Through the Shell Rimula Express workshop network, Shell believes it could effectively offer a comprehensive suite of cutting-edge lubricants to the end-customer. These products are specifically developed to protect key driveline components (engine, transmission and axle, and bearings) in commercial vehicles. When used in synergy throughout the driveline, these lubricants are said to help owners reduce total operating costs by extending service intervals, preventing breakdowns, and maximising productivity.
“We have always used Shell products because of their proven performance, reliability and value. Our biggest worries are unhappy customers who come back repeatedly for rectification work. Thankfully, we never have to face that by using Shell lubricants,” said Pang Boon Hee, owner of Boon Hin Motor Workshop in Negeri Sembilan. Having started working as a mechanic since he was 16 years old, he has been in business for 40 years and has successfully built its reputation on using quality products.
Every Shell Rimula Express workshop is also equipped with technical knowhow and innovative services that are expected to improve customer trust and generate repeat business. Workshop owners and employees would also have access to various training programmes and enjoy exclusive incentives designed to reward hardworking business owners.
To-date, more than 40 workshops across Peninsular Malaysia have joined the Shell Rimula Express network. Shell targets to expand its network to more than 100 Shell Rimula Express workshops in the peninsula by end 2017.