Michelin Malaysia took part in the MCVE 2022 for the first time to share their sustainable mobility solutions.
Michelin : From a Tyre Company to a Service Provider
Michelin Malaysia took part in the recently concluded Malaysia Commercial Vehicle Expo 2022 (MCVE 2022) to make vital connections and share their sustainable mobility solutions with professional visitors.
“Michelin Malaysia has participated in various exhibitions before, but this is the first time we have participated in MCVE,” said Timothy Mitchell, Commercial Director -B2B, Michelin Malaysia Sdn. Bhd. “After multiple lockdowns during the last two years due to the Covid-19 outbreak, this Expo offers us a great opportunity to meet our existing customers and potential fleet operators face to face, as well as to showcase our products and services to the industry.”
Many people perceive Michelin simply as tyre manufacturer, he continued, but today’s Michelin has diversified its traditional tyre retailing business with an expanding number of services. “Michelin truck tyres are different from other brands in that we are taking an end-customer approach. This has compelled us to visit our customers, taking time to understand their business, applications and pain points in order to better meet their needs and requirements. For instance, – with the Michelin tyre inspection tool -, tyre pressure, wear and condition can be inspected easily and accurately. The pressure of the air in the tyre is crucial to its correct operation, as it is this pressure that supports and moves loads or people safely, durably, comfortably, and economically…..”
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