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Asia, which accounted for 30 per cent of our total ex- port sales. We were able to grow rapidly in Southeast Asia in 2015 and successfully sold more than 20,000 units in the first three quarters, achieving 100-per cent year-on-year growth. We held the number one market share in Vietnam, Myanmar and Philippines. Vietnam was our biggest export market for Complete Knock Down (CKD) models in the last 3 years.”
Malaysia was its second biggest export market. The company had worked closely with Angka-Tan Motor Sdn Bhd, a member of the Tan Chong Group. Ac- cording to him, the company’s total sales for the last 3 years was 2,000 units, including 200 units in 2015, which made Beiqi Foton the number one Chinese brand in Malaysia.
Lee shared that the challenges the company faced in Malaysia were the high acceptance of Japanese brands in the heavy-duty segment, the difficulty in get- ting loan approval for new Chinese vehicles, and the low resale value of Chinese trucks. “We need time to develop our brand and penetrate the high-end seg- ment. I believe that once we manage to do so, these challenges will no longer exist.”
However, he said the demands were low in targeted markets. According to the latest statistics released by the Organisation Internationale des Constructeurs d’ Automobiles (OICA), he said from January to Septem- ber 2015, the global car market dropped by 2 per cent, with commercial vehicles facing a bigger decline of 8 per cent compared to the same period in 2014. The core export markets for Chinese manufacturers such as Brazil, Russia and Columbia experienced more than 40-per cent decline. Beiqi Foton faced greater competition in exports due to the significant rise of the Chinese currency in its core export markets, including Russia, Brazil and Algeria, to name a few. To protect the domestic automotive industry, the authorities in the respective country introduced protection policies and set up non-tariff barriers. Furthermore, with the fall of global oil prices, oil exporting countries experi- enced declines in their foreign reserves. Iraq’s foreign reserve fell by 40 per cent, Egypt 12 per cent, Angola 20 per cent; this led to foreign reserve control that re- sulted in delayed payments. The yearly cost increase in manpower, material and production also led to a significant rise in production cost that sharply reduced price competiveness.
“We have a series of new products, including the Au- man GTL heavy duty, high-tech Aumark M4 light truck, Taono van, Gratour mini-van and Sauvana SUV. Our expansion plans in the future will focus on setting up production facilities in Thailand and Indonesia, con- solidating premium spare parts and manufacturing resources, upgrading the company’s competiveness as well as realising local manufacturing bases and opening local branches in the respective market. We expect our export sales to be more than 280,000 units and we will have branches in Brazil, Thailand, Indone- sia and Russia while achieving record sales in devel- oped markets, including Europe and Japan in 2020.”
18 truck & bus news 2016/1
“ISG引擎的重量比市场上的大部分引擎轻了200至400公斤,而 且噪音较低。”他补充说。
至于搭配奔驰OM457重型引擎的欧曼GTL系列,他说该引擎符合 欧4和欧5 排放标准,并具备低速高扭力的特性。
自搭配康明斯ISG引擎的欧曼GTL超能版系列于2014年推出 以来,其总销量已经高达4万辆。“我们已经在中国、美国及 智利发布了该车型,并预备在今年3月将6X4 430马力车型引进 马来西亚”。
他透露说,北汽福田出口到全球超过120个国家,而东南亚是 该公司的核心市场。“东南亚是中国汽车制造商最重要的市 场。2014年,我们出口15,000辆到东南亚,占总体出口销 售量的30%。2015年福田在东南亚业务快速增长,前三季度 销量突破2万台,同比增长100%。其中在越南、缅甸、菲律宾 等地区市场占有率均名列前茅,而越南是我们最大的全散装 (CKD)出口市场。”
马来西亚是该公司的第二大市场,我们与Angka-Tan汽车有限公 司,陈唱集团的成员之一密切配合。据他表示,该公司在马来 西亚近3年累计销量超过2,000 台,包括2015年的200台,使北 汽福田在马来西亚的中国汽车品牌销量里排名第一。
李晨透露说,该公司在马来西亚重卡领域所面对的挑战是业者 普遍对日本品牌的接受度极高,中国的新商用车比较难取得融 资,以及中国卡车的转售价值低。“我们需要时间来开发我们 的品牌和渗透高端市场。我深信只要我们能够做到这两点,这 些挑战就不再存在!”
然而,他说目标市场需求低迷。根据汽车工业协会最新统计数 据显示,2015年1至9月的全球市场同比下滑2%。其中商用车下 滑幅度较大,尤其是重型商用车同比下滑8%。人民币相对俄罗 斯、巴西、阿尔及利亚等中国出口核心市场货币大幅升值,给 福田出口带来越来越大的竞争压力。为保护当地汽车产业,个 别国家陆续采取各项地方保护政策,设置非关税壁垒。再加 上,国际油价下滑,石油出口国家外汇储备不足,伊拉克外汇 储备下降40%、埃及下降12%、安哥拉下降20%,实行外汇管制, 不能及时付款,严重影响资金结算。中国劳力成本、原材料成 本和制造成本逐年增加,导致中国制造汽车产品的成本大幅增 加,产品价格竞争力严重下降。
“我们拥有一系列的新产品。主要有重卡GTL、高端轻卡Au- mark M4产品、全新原自欧洲设计的大货车Toano、微车Gratour 及Sauvana SUV。我们的未来海外拓展重点是加大产业化市场开 发,在泰国和印尼推进产业化基地建设,整合当地的优质零部 件资源和制造资源,提升公司的竞争能力,实现本地化制造及 属地运营。我们预计2020年福田海外销售量将突破28万辆,在 巴西、泰国、印尼、俄罗斯建立属地运营基地,同时在欧盟和 日本的发达国家市场,实现市场突破。”
Angka Tan-0216.ai 1 02-02-16 10:05:20 AM