Page 62 - TBN-2015-5
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 awareness that had created consumer prefer- ence for natural and renewable materials over synthetic products. Malaysia was now the pio- neer in the production of specialty rubber such as Ekoprena and Pureprena that could be used in green tyres and high-performance engineer- ing products.
The contribution of rubber products to Malay- sian export in 2014 was approximately 2 per cent or RM15 billion in value. Malaysia’s export earnings was RM31 billion and overall rubber products contributed 49 per cent.
The world market share on retreaded tyres and related materials in 2013 amounted to RM5.74 billion. Of this, Malaysia’s market share was about 3 per cent. The projected world market share in 2020 was about RM9 billion and Ma- laysia was expected to increase market share to 6 per cent.
A group photo.
  Goodway Receive ASEAN Business Success Story Award
Goodway Integrated Industries Berhad has received the award of “Asean Business Success Story”. The award was presented to GIIB’s CEO Tai Boon Wee by the Prime Minister of Malaysia, YAB Dato’ Sri Mohd Najib Bin Tun Hj Abdul Razak on 24 April 2015 at the Shangri-La Hotel in Kuala Lumpur.
The ASEAN Business Success Story Awards serve to highlight the exceptional performance of Malaysian companies in regional economic activity.
The reasons for GIIB receiving this accolade
were highlighted in the awards programme,
which stated; “GIIB is awarded with the ABAM
Success Story Award for their ability to realise
a vision via an astute strategy, resilience, ad-
herence to brand principles and fundamentally
the development of one’s own calibre. GIIB
is an exemplary company that is deservingly
recognised for their accolades as a Malaysian
company that has surpassed expectations in its 顺
  regional and international achievements.”
顺行荣获东盟成功商业故事奖
行综合工业有限公司(GIIB)荣获“东盟成功商业故 事奖”。该奖由首相拿督斯里纳吉于2015年4月24日在 吉隆坡香格里拉酒店的颁奖仪式上,颁发给GIIB首席
执行长戴文伟。
该奖项是为了表扬在区域性经济活动方面拥有杰出表现的公司。
GIIB能够荣获这项殊荣,东盟成功商业故事奖的声明为:“GIIB 获颁东盟成功商业故事奖是因为它有能力通过一个精明的策略、 韧性与坚持品牌的原则,以及从根本上发展自己的才干,实现一 个愿景。GIIB是马来西亚的模范公司,它的区域和国际成就都超 越了预期,这份荣誉对它来说绝对当之无愧。
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