Mary has over 20 years experience as the editor of our Malaysian sister magazine, The Tyreman. Based in Kuala Lumpur, she writes articles for us on the Malaysian and other South East Asian markets.
Phone: (60) 3 7781 1323
When Scania returns to the first IAA fair since 2018, it is with a massive demonstration of its capability for providing sustainable transport solutions. Fourteen different vehicles are on display in three different areas. And they are fitted into a frame of services that form the industry’s broadest offer for customers set to reduce their CO2 footprint, while also achieving the best total operating economy. Scania is tackling the climate crisis by offering sustainable customer value based on fuel efficiency, electrification and digital services such as the new “My Scania” portal.
“At the IAA fair, the Scania team demonstrates that our ambition level is of the highest grade when it comes to creating sustainable transport solutions for the ecosystem of transports,” says Stefano Fedel, Executive Vice President and Head of Sales and Marketing at Scania. “Our passion for providing customer value guides us while implementing cutting-edge, fossil-free solutions based on modularity and digitalisation, which are fit for the transformation our industry currently is undergoing.”
All the vehicles Scania has on display at the IAA fair are testament to Scania’s solutions-oriented approach, with regular and digital services combined. All solutions are built around the vehicles and their operations, but it is obvious that connected services are decisive for maximising customer’s profitability here and now:
“Our industry has entered an era where make or break is closely connected to what kind of data-driven services we and our trusted partners are offering,” says Fedel. “By utilising data, everything from finance and insurance to preventive replacements and driver services can be tailored to each customer’s individual needs. We have already come far in tapping into the potential that digitalisation and electrification bring to our customers’ bottom lines.”
Scania has for many years conveyed the message that there is no silver-bullet solution available for the transport industry when fighting climate change. According to Scania, fossil-free fuels like biomethane and biodiesel plays and important role for reaching the company’s own science-based, CO2-reduction targets.
The central part of the display stand is used for exposing Scania’s wide offer of digital and connected services and charging solutions. Two new services will make their debut at IAA: My Scania and the Scania Driver app. Both are set to pave the way for increased customer efficiency and profitability.
“Based on our modular thinking, we keep adding more variety and opportunities to our portfolio for all kinds of customers,”, says Fedel. “The journey through this decade is fascinating since it holds more alternatives – and more uncertainty – than ever before. Navigating uncharted waters is challenging for everyone involved. It is our obligation as a leading manufacturer to offer all the relevant solutions and to support our customers by guiding them in the best possible way via partnerships.”
At this year’s IAA, Scania also has a studio set-up at their stand. From this studio, Scania hosts and experts plus invited guests will be doing online broadcasts where guests discuss highly relevant topics such as electrification, fossil-free transports and sustainable solutions. The aim is to help make the most relevant content from IAA available for audiences who cannot attend the fair themselves.
Make sure you don't miss a single issue
Click here to subscribe and we'll make sure of it.