Michael Hutt is the Group Marketing Manager of Kit Loong Commercial Group in Malaysia. He has years of experience in the retreading and new tyre industry.
New Year, (Re)New Tyre
From a long-term outlook, it feels like the future is going to belong to the retread due to their environmental impact.
How does the retreading industry develop in 2022?
With prices of new tyres rising almost every week and import costs rocketing, have you considered what impact this will have on your organisation and alternative approaches? Is it time companies took another look at a retread strategy for their commercial operations?
We’ve all seen tyre prices on the move (upwards!), some up almost 30 per cent in a year, but the shift to a new approach for commercial businesses seems to be oddly unquestioned. We’ve even seen organisations running out of supplies, forcing customers to look at different brands, but we haven’t yet seen a re-awakening of the ‘retread revolution’. However, from a long-term outlook, it feels like the future is going to belong to the retread due to their environmental impact. The simple fact is that logistics and land movement fleets NEED tyres, it’s impossible to operate without them, but the cost is becoming increasingly prohibitive. As organisations consider what is looking like a growing ‘downgrade’ strategy, they should also be considering a retread strategy.....
By Michael Hutt,Group Marketing Manager, Kit Loong Commercial Tyre Group
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我们都看到轮胎价格在变动（上涨！） ，有的一年上涨了近30%，奇怪的是有些公司开始思考他们是否应该改变策列。 我们甚至看到公司供应耗尽，迫使客户 寻找不同的品牌，但我们还没看到“翻 新革命”的重新觉醒。然而，感觉未来 将属于翻新业，因为从长远来看轮胎翻 新对环境的影响不容小觑。物流和陆运 车队需要轮胎就是个简单的事实，没有 它们就无法运营，但轮胎的成本却越来 越高。当公司考虑采用“ 降级”策列，也就是使用价格低廉的新轮胎时，他们也应该考虑翻新战略。
吉隆商业轮胎集团行销经理迈克 ●赫德（Michael Hutt）撰写