Tata Motors Launches a New Ad for Ramadan

Tata Motors Launches a New Advertisement for Ramadan

Tata Motors has announced the launch of its new marketing campaign on the occasion of the start of the holy month of Ramadan.

Celebrate Ramzan with Tata Motors 

Titled #CelebratingGoodness with Tata Motors, the commercial endeavours to instill optimism and provide solace, especially during these challenging and tough times, during the Covid-19 pandemic. The ad encourages spreading cheerfulness and delight through #NekiHiDariya, the path of righteousness and good deeds, which is keeping with the true spirit of Ramadan. 

The ad depicts a group of employees working selflessly to ensure that their employer doesn’t miss breaking his fast or better known as ‘iftar’  due to his car breakdown. Overwhelmed by their gesture, the employer heartily invites his employees to his residence for them to break the Ramadan fast together, while they celebrate over dinner table. The ad highlights the spirit of compassion, benevolence and equality within everyone, across all nationalities and race. The film has been conceptualised and developed by creative agency Ogilvy, India. 

The ad will be promoted during the holy month of Ramadan, further cascading on to social media handles with the following hashtags: #CelebratingGoodness #NekiHiDariya.

About the author

Mary has over 20 years experience as the editor of our Malaysian sister magazine, The Tyreman. Based in Kuala Lumpur, she writes articles for us on the Malaysian and other South East Asian markets.

Phone: (60) 3 7781 1323

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