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New MAN Truck Generation Wins Two iF Design Awards

The new Man Truck Generation impressed critics and customers with its great design at the iF Design Awards.

New MAN TGX Scored Well for its Design

At the coveted iF Design Awards, the new MAN TGX scored well with the special functionality of its design, whilst the complete new truck model range also impressed the jury with its choice of materials and colours.

The number of applicants for the iF Design Award 2021 was large as the jurors needed to decide between 10,000 entries from 52 countries. Despite the competition, the new MAN Truck Generation convinced the 98-strong, independent, international jury with the overall harmony of materials and colours, whilst the MAN TGX won over the jury as an additional competition entry with its particularly functional design.

“On the outside, the dynamic design combines progress, tradition and sustainability and creates a powerful and emotional truck personality with the lion logo. Inside, it is consistently geared to the driver’s need for an intuitive, safe and comfortable workplace and living space, even for long tours,” says Rudolf Kupitza, Head of Truck Design MAN, explaining the interplay of expressiveness and practically to create the unmistakable overall appearance of the new MAN Truck Generation.

“We are proud of this new award. It’s a great recognition of the creativity and passion of our entire design team. The new trucks are real MAN and lion- strong companions for every driver”, says Goran Nyberg, Executive Board Member for Sales and Customer Solutions at MAN Truck & Bus, delighted about the iF Design Awards, which were preceded by a Red Dot Design Award and a Gold Award in the German Design Award for the particularly practical design of the driver’s workplace.

In developing the new Truck Generation, MAN had involved more than 700 truck drivers in various types of model, driving simulator and test track studies, before integrating their experience into the design of the new truck generation.

The workplace is defined by three systems that can be operated independently of each other: on the  one hand the instrument cluster, on the other the media and navigation system with a display of up to 12.3 inches and the MAN SmartSelect operating element, and in the long-distance cabs the interior remote control for controlling comfort and entertainment functions from the rest area. Each system has its own truck-specific control logic and is at the same time integrated into the holistic interaction concept.

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