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On 21st November 2020, UD Trucks Japan held its third annual Value Proposition Competition.
Customer Advisors (CAs) competed to show their skills in communicating the value proposition of UD products and services. The competition was held online in response to the ongoing pandemic.
The competition simulated interactions with their customers, and 12 finalists who won the preliminary round demonstrated their skills to a virtual audience.
Hiromitsu Oshima of the Kanto Region Fleet Sales Team was crowned the winner among 350 customer advisors. He said, “It was appropriate to hold it online, not only for health and safety reasons but the fact that we are forced to work more with customers virtually due to the pandemic. I learned quite a few new techniques and it was a great experience. It goes without saying that the customers of the major fleets strictly follow Covid-19 prevention measures too. I am actually scheduled to have an online meeting with several customers in the future, and we would like to make use of this experience. I am also very grateful to everyone in the Kanto branch for their support!”
Shinichiro Nagata, Marketing & Sales promotion of Japan Sales commented, "Developing new leads is very difficult because the customers we approach who have no connections to UD. The key is whether we can differentiate ourselves and understand customer needs through dialogue. We would like to continue to develop new training methods and further improve the solution selling capability of our sales teams in Japan as a whole."
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