The New Man Truck Generation Praised for Delivering on its Promises

The MAN Truck Generation Wins over the market
The MAN Truck Generation Wins over the market

The new MAN Truck Generation, seven months after launching has been noted – and rewarded for its driver orientation, user-friendliness, fuel efficiency, safety and customer-focused package.

Why The New Truck Generation are Making Waves

In line with their motto of “Simplifying Business” and the foundation they have set since launching in Bilbao, Spain, the new MAN Truck Generation is garnering enviable notices for their success with their customers.

“We are particularly pleased with the interior of the new MAN with the practical control offered by SmartSelect,” says Johann Krieger, director of Spedition Johann Krieger GmbH & Co. KG based in Rottenburg in Bavaria, Germany. The juries of two renowned design competitions agree with Krieger about MAN’s expertise. The design of the digital driver’s workplace in the new MAN Truck generation offers a first-class user experience and has been awarded a Red Dot Award in the Brands & Communication Design 2020 category and a Gold German Design Award 2021 in the Excellent Product Design – Human-Machine Interface category. The redesigned workplace won over the experts with its form, concept and effect, as it enables the driver to operate the numerous assistance and comfort functions of the new MAN Truck generation intuitively without distracting their attention from the road.

How MAN Won over the Market

When MAN developed the new truck generation, it was obvious that the driver must be involved from the outset and be the focus of attention. Because this is the only way for us as a manufacturer to know what the drivers really need. We have received a lot of positive feedback from customers and the trade media, and winning these great prizes underlines once again that we are on the right track,” says Dr Andreas Tostmann, Chairman of the Executive Board of MAN Truck & Bus, who is delighted with the awards.

Following initial test drives by the international trade press and based on feedback from customers who are already using a new-generation MAN TGX, the significant improvement in fuel efficiency is proving just as popular as the new user experience. “The low fuel consumption – which is even lower than the predecessor model – is a real plus,” says Daniel Hoppenstock, director of HVL Transporte GmbH from Pattensen near Hanover, who has already had first-hand experience of seven new MAN TGX. Heimo Staber, Managing Director of Heimo Staber GesmbH and one of the first Austrian customers with a new MAN TGX is also convinced: "We are thoroughly satisfied with the vehicle, our expectations have been exceeded by far. We were particularly pleasantly surprised by the low fuel consumption, which is why we promptly ordered a further new-generation semitrailer tractor".

A Stronger Digital Footprint

With MAN Now, Man has launched a new digital service to equip their new-generation MAN with additional functions via online upgrades without a visit to a workshop. The “Online Traffic” application provides up-to-date info on the traffic situation, while “Map Update” provides the latest information about the route ahead.

As well as the growing development of a digital addition to customers, the new Generation has many elements enticing to see. With its design prizes for innovation, the fuel efficiency TÜV Süd test drive, the trade press notices and the customers, the MAN has truly arrived in style.

About the author

Adrian, located in Madrid, is joining the editorial team as a correspondent for the Valebridge Publications Ltd Group. Before starting in 2020 for Truck & Bus News, Adrian graduated with an English degree before working within marketing and recruitment in the non-profit sector. Recently he changed direction, undertaking a course in Marketing and International Business as a means towards moving into the journalism field, which he counts as his lifelong ambition.

Email: adrian.stuart@retreadingbusiness.com

Phone: (44) 1270 668 718

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