ProVia Marks Second Anniversary with Announcement of Significant Growth of Its Budget Part Portfolio
ProVia aftermarket parts brand for commercial vehicle braking systems is celebrating its second anniversary after being Launched by WABCO in 2016 by achieving significant growth in its product portfolio as well as extending its customer base world-wide.
Just two years on from its market launch, ProVia has quadrupled the number of products in its portfolio in response to growing customer demand. It now offers more than 160 budget parts across 21 separate product lines that are specifically designed to meet aftermarket needs. Today, ProVia’s ‘no frills’ product range includes all major pneumatic braking replacement parts for trucks used by original equipment manufacturers (OEM), providing more than 1,300 OEM part cross references. 2018 will see ProVia further extending its offerings with the addition of seven new product lines including Trailer Release Valves, Double Diaphragm Spring Brake Actuators and Quad Valves.
Marking a further important milestone in its growth story, ProVia has doubled its distribution network and its global reach to deliver enhanced customer proximity and support levels. At this point, ProVia is already sold through over 330 distributors in 1,000 locations across more than 55 countries world-wide from Europe, Africa and the Middle East to the Americas, Russia, China and South Korea.
“We are delighted with ProVia’s rapid global expansion and significantly expanded product portfolio which has been fueled by increasing customer demand for the safety, reliability and quality that our budget brand powerfully delivers,” said Philippe Colpron, Vice President, Aftermarket, at WABCO, ProVia’s parent brand.
Colpron additionally stated, “Having more than doubled our distributor partner base across more than 55 countries on all continents, we are continuously forging strong long-term partnerships by offering rapid delivery, superior service levels and an affordable product range built on precise standards and qualitative performance levels that our customers can fully rely on.”