ProVia Marks Second Anniversary with Announcement of Significant Growth of Its Budget Part Portfolio

Commercial vehicle budget parts brand ProVia features a portfolio of more than 160 products and is sold by over 330 distributors in more than 55 countries.
ProVia aftermarket parts brand for commercial vehicle braking systems is celebrating its second anniversary after being Launched by WABCO in 2016 by achieving significant growth in its product portfolio as well as extending its customer base world-wide.

Just two years on from its market launch, ProVia has quadrupled the number of products in its portfolio in response to growing customer demand. It now offers more than 160 budget parts across 21 separate product lines that are specifically designed to meet aftermarket needs. Today, ProVia’s ‘no frills’ product range includes all major pneumatic braking replacement parts for trucks used by original equipment manufacturers (OEM), providing more than 1,300 OEM part cross references. 2018 will see ProVia further extending its offerings with the addition of seven new product lines including Trailer Release Valves, Double Diaphragm Spring Brake Actuators and Quad Valves.

Marking a further important milestone in its growth story, ProVia has doubled its distribution network and its global reach to deliver enhanced customer proximity and support levels. At this point, ProVia is already sold through over 330 distributors in 1,000 locations across more than 55 countries world-wide from Europe, Africa and the Middle East to the Americas, Russia, China and South Korea.

“We are delighted with ProVia’s rapid global expansion and significantly expanded product portfolio which has been fueled by increasing customer demand for the safety, reliability and quality that our budget brand powerfully delivers,” said Philippe Colpron, Vice President, Aftermarket, at WABCO, ProVia’s parent brand.

Colpron additionally stated, “Having more than doubled our distributor partner base across more than 55 countries on all continents, we are continuously forging strong long-term partnerships by offering rapid delivery, superior service levels and an affordable product range built on precise standards and qualitative performance levels that our customers can fully rely on.”

About the author

Richard Wilson is a correspondent for Truck & Bus News. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, The Tyreman and Commercial Tyre Business. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.


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