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The launch announcement was officiated by Dato’ Sri Mustapa Mohamed, the Minister of International Trade and Industry. He also witnessed the signing ceremony between Datuk Aishah Ahmad, President of MAA, and Datuk Zainal Abidin Ahmad, Chairman of Trade-Link Exhibition Services Sdn Bhd, for the appointment of the latter as show manager of KLIMS 2018.
KLIMS is seen as Malaysia’s most established and significant automotive event. The motor show is expected to trail-blaze towards its 9th presentation after a five-year hiatus, on the theme of ‘Beyond Mobility’.
MAA says KLIMS 2018 is poised to rev up Malaysia’s automotive industry and capture the public’s attention with many new model launches and exciting automobile concepts. KLIMS holds the track record of attracting the largest number of visitors in Malaysia’s automotive events. For KLIMS 2018, MAA is expecting more than 350,000 visitors to the 10-day extravaganza.
Datuk Aishah emphasised that KLIMS would continue to be represented as the eminent national automotive event and play a significant role in Malaysia’s automotive industry. She said: “MAA has worked with our members and the automotive industry to navigate through some arduous times. With the rise in cost of living affecting consumers and the rise in cost of doing business impacting companies, the local automotive sector is expected to face another challenging year. Therefore, MAA and leading auto companies have indicated that having the motor show in 2018 is opportune to re-igniting consumers’ sentiments, defining brand presence and refuelling the industry.”
She added: “The recent completion in the construction of Malaysia’s largest and state-of-the-art exhibition centre with the opening of the Malaysia International Trade and Exhibition Centre is also an impetus for the return of KLIMS in 2018. MAA is confident that this brand new home for KLIMS will deliver a renewed experience for exhibitors and visitors alike.”
MAA is urging automotive industry players to leverage on KLIMS 2018 to fuel their market position. Daihatsu, Ford, Honda, Hyundai, Infiniti, Isuzu, Kawasaki, Kia, Lexus, Mitsubishi, Nissan, Peugeot, Perodua, Proton, Toyota, UD, V-Kool and 3M are among the frontrunners in confirming their exhibition spaces.
KLIMS 2018 ‘Beyond Mobility’ theme is set to prepare the automotive industry for the future market while serving the customers of today. The auto marques are expected to showcase a very diverse powertrain technology landscape while the increasing demand for connectivity and digitalisation is taking auto companies towards the next frontier. Mobility is driving beyond commuting towards a connected lifestyle.
Its comeback, covering above 50,000 square metres of gross exhibition floor with more than 100 participating exhibitors, is expected to attract well beyond 350,000 visitors.
For more information on KLIMS 2018, visit website www.klims.com.my
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