Iveco Korea has officially opened its new showroom in Busan on March 24, 2021.
Iveco Aims to Accelerate Market Presence in Korea
The new Busan showroom is Iveco’s first sales base in Yeongnam area, where commercial vehicles are high in demand due to the proximity to diverse industrial complexes. It is also located in the geographical hub that connects major metropolitan cities in Yeongnam area including Daegu and Busan, having the Daegu-Busan Expressway and the Busan-Ulsan Expressway nearby.
Being adjacent to the Busan Port with more than 100 years of history, and the New Busan Port, which is scheduled to be opened in the second half of 2023, the showroom offers optimal business environment and accessibility. Iveco aims to accelerate market invasion by expanding sales network across Busan and Gyeongnam areas starting with the Busan showroom opening.
The Iveco Busan showroom, adjacent to Jinrye IC of the Namhae Expressway, has a two-story with a total of 957m2 space and up to three vehicles can be displayed on the first and second floors. One large tractor and two New Daily commercial vans are currently on display. It also runs a test-drive program that allows customers to experience New Daily commercial vans on various driving courses including national roads and highways.
The Busan showroom reflects Iveco’s global showroom guidelines and its new corporate identity, offering aesthetic and cozy atmosphere. The showroom invites customers to visually experience Iveco’s core value, which underlines safe and sustainable mobility. It cleverly used symbolic blue colour representing the brand’s clean and sustainable transport technologies and wood objects ensuring a warm welcome to customers.
The first floor of the showroom features a main display area, which accommodates the latest Iveco models and a client area where guests can relax. The consultation area on the second floor is where customers can get professional consultation for purchasing vehicle from dealers, where also customer may get detail information of current attractive promotions, package and financial support, as well as Iveco’s exclusive know-hows for maintaining lower Total Cost of Ownership (TCO) and optimal driving condition.
Iveco Korea has 12 Sales Agents with three exclusive Iveco showrooms and 20 authorised workshops for Service.