Hino Motors refreshes its logo for the first time in over 30 years, adopting a cleaner design aligned with the ARCHION Group brand.
New CEO, New Group, New Look for Hino Motors
Hino Motors has updated its corporate identity logo effective April 1, 2026, marking the first revision since the previous design was established in 1994. The change coincides with the appointment of a new CEO and Hino’s formal integration into the ARCHION Group, which the company describes as a historic turning point.
The original logo concept, built around the letter H from “Hino“, encoded several values into its form: a sun rising above the horizon representing a will to take on challenges, opposing directional pulls symbolising the balance between technology and environment, left and right arrows denoting safe truck and bus operation, and curves representing integrated distribution across trunk lines and endpoints. These conceptual foundations have been retained in the revised design, with the updates focused on execution rather than meaning.
The principal change is the removal of subtle embellishments that previously represented reflections, resulting in a cleaner, more legible mark suited to digital environments, including social media.
Hino has also taken the opportunity to consolidate several logo variants that had been in use across different contexts into a single, unified design, thereby strengthening brand consistency across all stakeholder touchpoints. The company’s brand colour, Hino Red, will be more prominently applied on business signage, presentation templates, and other materials. The alignment with ARCHION‘s own use of red as its brand colour is intended to express a sense of group unity.
The transition officially began on April 1 and will be implemented gradually over time. Vehicle emblems, meanwhile, will remain unchanged.
