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Edaran Setia Auto Opens New UD Trucks Dealership in Kuantan

Tan Chong Industrial Equipment (TCIE), the sole distributor of UD Trucks in Malaysia, has appointed Edaran Setia Auto Sdn Bhd as the sales dealer for the truck brand with the official opening of the newly built dealership in Kuantan. 

Edaran Setia Auto’s newly constructed one-acre dealership along Jalan Haji Ahmad comprises a sales showroom and an administrative office. Identified as a Special Economic Zone (SEZ) in 2009, Kuantan’s strategic location plays an important role in the logistics sector and this is seen as an important factor to the company. With more than 25 years of experience in the commercial vehicle industry, Edaran Setia Auto aims to cover the East Coast region focusing on delivering the ‘best sales experience’ to a wide range of industries such as construction, mining, trading and transportation. 

“Edaran Setia Auto’s dealership aims to be the leading commercial vehicle dealer in the East Coast region and at the same time, provide excellent support to maintain customer loyalty,” said Simon Chan Say Meng, Managing Director of Edaran Setia Auto. “We are also very pleased to bring UD Trucks’ Quester 8L truck range to this part of the country and share with our customers here the many advantages of this new truck range.” 

The Quester 8L comes with an all-new cab driveline, electronic architecture and fuel-saving features. Launched in May last year to overwhelming response, the Quester 8L comes in 4×2, 6×2, 6×4 models, complementing the existing 11L range of 4×2, 6×2, 6×4 and 8×4 models.

In addition to sales, Edaran Setia Auto’s dealership would also provide road tax and insurance renewal services, permit applications, vehicle inspection, maintenance, repair and painting as well as spare parts sourcing.

TCIE’s Chief Executive Officer Wong King Yoon, who was at the opening, offered his ‘heartfelt congratulations’ to Edaran Setia Auto on being appointed UD Trucks’ latest dealership. He also complimented them for giving members of the public in Kuantan a chance to discover the Quester range with the opening ceremony.

“We are confident that Edaran Setia Auto will excel in highlighting the Quester range as a robust heavy-duty truck that features a combination of Japanese engineering, Volvo Group’s global technology know-how and TCIE’s strong local presence, sales network and aftermarket expertise,” said Wong.

He added that with support from TCIE, Edaran Setia Auto would continuously provide reliable and fuel-efficient transportation solutions to meet various local market needs.

Congratulating Edaran Setia Auto and UD Trucks for the opening of the new dealership, Dato’ How Chee Lean, President of Kuantan Chinese Chamber of Commerce and Industry, said: “With the rapid economic development of Kuantan, this newly launched UD Trucks dealership will definitely contribute to the logistic industry here. UD Trucks’ renowned Quester range is known for its robust build, reliability, fuel efficiency and affordability. The support of TCIE’s excellent aftermarket service coupled with Edaran Setia Auto’s 25-year experience in the industry will certainly benefit businesses in Kuantan.”

Both the Quester 8L and 11L series are locally assembled by Tan Chong Motor Assemblies Sdn Bhd in Kuala Lumpur.

As part of TCIE’s sales package, customers would enjoy a year’s free maintenance on their UD Quester units and a two-year vehicle warranty. TCIE has 42 service centres nationwide including Sabah and Sarawak. In addition, TCIE provided special booking promotion to all UD Quester models booked within two weeks of Edaran Setia Auto’s grand opening.


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