Dongfeng is stepping up overseas CV growth through electrification, hydrogen trucks, and closer cooperation with global partners.
Dongfeng Targets One Million Overseas Sales
Dongfeng Motor outlined plans to accelerate the expansion of its overseas commercial vehicle business and deepen cooperation with global partners at its 2026 Commercial Vehicle Global Partnership Summit held in central China.
The state-owned automaker hosted the event on November 19, 2026, in Shiyan, Hubei province, bringing together distributors and partners from overseas markets to address the commercial vehicle industry’s rapid shift toward electrification, intelligent technologies, and sustainability.
Dongfeng presented its overseas marketing strategy for 2026 during the summit, detailing export targets and the roadmap for achieving them. The company said it aims to strengthen its international presence through closer collaboration with partners, product upgrades, and more localised operations.
Wang Jun, Deputy General Manager of Dongfeng Motor, said the commercial vehicle sector is transitioning from a traditional manufacturing model to one centred on technology and ecosystem development. According to him, Dongfeng has stepped up investment in new energy and intelligent operations, with development spanning pure electric, hybrid, and hydrogen-powered vehicles.
Dongfeng said it has launched a third-generation hydrogen fuel cell heavy-duty truck with a driving range of more than 800 kilometres and achieved full coverage across its new energy product lines.
The overseas business, Dongfeng continued, has been elevated to a strategic priority. The company has started building a full overseas value chain covering research and development, manufacturing, supply chains, marketing, and after-sales services.
Wang Long, Chairman of Dongfeng Import and Export, said the group is pushing ahead with its “international leap forward” strategy and is working toward overseas sales of one million units, as the company’s commercial vehicle operations have developed core strengths in technology, products, and systems.
Meanwhile, the overseas marketing strategy covers vision, brand, technology, organisation, and business model, according to Yang Tao, Deputy General Manager of Dongfeng Import and Export. Yang explained that emerging markets will be Dongfeng‘s main focus.
In addition to outlining its future plans, Dongfeng also used the summit to show its appreciation to overseas partners for their contributions to market development. Three awards were presented during the event: the Annual Excellence Award, the Emerging Power Award, and the Strategic Partnership Award.
The awards were presented by senior executives, including Feng Changjun, Wang Jun, Zhang Xiaofan, and Wang Long. Distributor representatives from markets such as Pakistan and South America also shared their experiences in developing local markets alongside Dongfeng, highlighting cooperation between the company and its overseas partners.
