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The Hands-On Second Generation: Liep Hong Trading & Transport

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Johor-based Liep Hong Trading & Transport Sdn Bhd takes a hands-on approach to the business, with its owners remaining closely involved in day-to-day operations.

New Generation Looks to the Future

“My dad started the business in 1997, and my brothers and I took over in 2012,” explained Managing Director Johnson Tan.” Our way of thinking is different from our dad’s, so we have spent a lot of time communicating and adjusting to each other. For example, my dad believes we should continue using our old trucks until they can no longer operate. We, however, prefer to replace trucks aft...

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