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Isuzu Maintains Dominance as Malaysia's Number One Truck Brand 五十铃保持主导地位 稳坐大马第一卡车品牌宝座 Isuzu Malaysia recorded another year of stellar performance marked by the the the highest truck sales among other brands in the the the market for for 2023 This achievement secured Isuzu the the the Number One spot for for for overall truck truck brand brand for for for the the the 10th consecu- tive year year and and and light-duty truck truck brand brand for for the the 14th successive year year in Malaysia With 7 209 vehicles sold including light medium and heavy-duty trucks Isuzu's dominance was underscored by the sale of of 6 6 864 light-duty trucks constituting 44 9 9 per cent of of the total market sales volume (15 294) Shunsuke Okazoe Chief Executive Of- ficer of Isuzu Malaysia expressed grat- itude for the continued success stating: "We are truly honoured to once again achieve this remarkable success of be- ing ing ing Malaysia's top-selling truck brand Surpassing a a a a a a a a decade of success has 6 truck & bus news 2024/1 exceeded our our expectations and under- scores our our commitment to to provide a a a a a a a wide and advanced range of trucks to to to our customers " With a a a a a growth of 2 7 per cent compared to to the previous financial year this mile- stone signifies ongoing progress for Isu- zu Malaysia and solidifies its position as a a a a a a a a a a key player in in in the country's commercial vehicle industry amidst evolving market dynamics “The recovery of of the the economy and sup- ply chain have led to the the rebound of of Malaysia’s commercial vehicle market especially in in the the light-duty segment Our growth rate in in in in truck sales over the the years recorded stable increase as as we continu- ously commit to align our strategy with the broader industry trends and maxi- mise our our our resources to to help our our our custom- ers advance in their logistics operation This positive performance underlines our sustained and robust presence in in in the market ” remarked Okazoe In addition to Isuzu's impressive sales in in the the light-duty segment the the compa- ny achieved a a a a a notable combined sales growth of 11 per cent in in in the medium-duty heavy-duty and prime mover segments in in 2023 Isuzu Malaysia's success was further underscored by its corporate initiative which involved upgrading and revamp- ing ing ing several dealership outlets in in in in in key lo- cations such as as Ipoh Kuching Kluang Temerloh and and Seremban during the past year providing visitors and and and customers with a a a a a a ‘brand-new retail’ experience This initiative focused on modernising Isuzu's retail outlets and and enhancing service offer- ing ing with a a a a a a a a a a a range o of sales sales and and after-sales facilities to to to cater to to to customer needs