Page 6 - TNB 2024-1
P. 6

Isuzu Maintains Dominance as Malaysia's Number One Truck Brand
五十铃保持主导地位
稳坐大马第一卡车品牌宝座
Isuzu Malaysia recorded another year of stellar performance marked by the the the highest truck sales among other brands in the the the market for for 2023 This achievement secured Isuzu the the the Number One spot for for for overall truck truck brand brand for for for the the the 10th consecu- tive year year and
and
and
light-duty truck truck brand brand for for the the 14th successive year year in Malaysia With 7 209 vehicles sold including light medium and
heavy-duty trucks Isuzu's dominance was underscored by the sale of of 6 6 864 light-duty trucks constituting 44 9 9 per cent of of the total market sales volume (15 294) Shunsuke Okazoe Chief Executive Of- ficer of Isuzu Malaysia expressed grat- itude for the continued success stating: "We are truly honoured to once again achieve this remarkable success of be- ing ing ing Malaysia's top-selling truck brand Surpassing a a a a a a a a decade of success has 6 truck & bus news 2024/1
exceeded our our expectations and
under- scores our our commitment to to provide a a a a a a a wide and
advanced range of trucks to to to our customers " With a a a a a growth of 2 7 per cent compared to to the previous financial year this mile- stone signifies ongoing progress for Isu- zu Malaysia and
solidifies its position as a a a a a a a a a a key player in in in the country's commercial vehicle industry amidst evolving market dynamics “The recovery of of the the economy and
sup- ply chain have led to the the rebound of of Malaysia’s commercial vehicle market especially in in the the light-duty segment Our growth rate in in in in truck sales over the the years recorded stable increase as as we continu- ously commit to align our strategy with the broader industry trends and
maxi- mise our our our resources to to help our our our custom- ers advance in their logistics operation This positive performance underlines our sustained and
robust presence in in in the market ” remarked Okazoe In addition to Isuzu's impressive sales in in the the light-duty segment the the compa- ny achieved a a a a a notable combined sales growth of 11 per cent in in in the medium-duty heavy-duty and
prime mover segments in in 2023 Isuzu Malaysia's success was further underscored by its corporate initiative which involved upgrading and
revamp- ing ing ing several dealership outlets in in in in in key lo- cations such as as Ipoh Kuching Kluang Temerloh and
and
Seremban during the past year providing visitors and
and
and
customers with a a a a a a ‘brand-new retail’ experience This initiative focused on modernising Isuzu's retail outlets and
and
enhancing service offer- ing ing with a a a a a a a a a a a range o of sales sales and
and
after-sales facilities to to to cater to to to customer needs 









































































   4   5   6   7   8