Page 74 - TBN-2017-3
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 EXHIBITION : TYREXPO ASIA 2017 展览会: 2017 亚洲轮胎展
  Andrew Tan, CEM, Deputy Project Director, Automotive & Commodities Cluster, SingEx Exhibitions delivers his opening speech at the Tyrexpo Asia.
亚洲轮胎展以创新特点吸引访客
亚洲轮胎展(Tyrexpo Asia)成为泛亚轮 胎业活动已久。这个今年已是第11届的展 会,在新加坡展览馆开展,展期从3月21日
至23日。
在几乎每一个亚洲国家都有各自展会的当下,亚洲轮 胎展的主办单位Singex,意识到有必要在他们的展会 中加入创新的元素,来保持该展会的主导地位。据 悉,主办单位确实做了不少首开先例的新尝试,成功 吸引参与者的兴趣。
首先,主办单位在今年的亚洲展中第一次开办以轮胎 设备和零部件作为特点的亚洲GarageXpo展。此外,还 特别推出了几项新活动如轮胎/修车厂(TyreTalk/ GrarageTalk)研讨会(包括好几个轮胎翻新业者的 演说)、亚洲轮胎展/GarageXpo技术工作坊、商用车 展、远程信息处理区和青岛馆,以及ITE汽车技巧竞 赛。该展会的另一个特点是它是在另一个地点展出的 世界橡胶周的一部分。
感觉上亚洲轮胎展的参与人数并不如预期般的高。然 而,有素质的访客人数依然相当高,共吸引了来自25 个国家的4,578人,显然比这个区域内的其他竞争展 会更为国际化。参展的公司则有248家。
比较负面的是,参加该展会的公司大部分是中国轮胎 制造商,中国代理和经销商。自Singex接手后,大量 中国公司的涌入,确实协助亚洲轮胎展大幅度扩展。 然而,在扩展之余,也因为有太多来自中国的公司参
                 Tyrexpo Asia Innovates with New Features to Attract Visitors
Tyrexpo Asia has long been established as the leading pan-Asian event within the tyre industry. This year’s event was the 11th edition of the show, and took place from 21-23 March at the Singapore Expo Centre.
At a time when more or less every national market in Asia now has its own tyre show, Singex, the organisers of Tyrexpo Asia, have recognised the need add a variety of different attractions at their show in order to maintain a leading profile, and it has to be said, the organisers made a decent fist of creating enough visitor attractions to keep attendees interested.
To begin with, this year featured the launch of the inaugural GarageXpo Asia, which featured tyre equipment and parts. The organisers also introduced several new event features such as TyreTalk/GarageTalk Seminars (which included a couple of presentations of interest to retreaders), Tyrexpo/GarageXpo Technical Workshop, Commercial Vehicle Showcase, Telemat- ics Zone, Qingdao Pavilion as well as the ITE Automotive Skills Competition. The show also featured as part of World Rubber Week, which was hosted at a separate venue.
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