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they can remain com- petitive, thrive and grow their business. Today, it’s no longer enough for workshops to deliver ‘business-as-usual’ ser- vices especially when customers demand more in an increasingly chal- lenging market environ- ment. The focus for most workshop owners has also shifted to one that requires them to further monetise their service delivery and sustainably grow revenue,” said Les- lie Ng, Shell Lubricants General Manager Malay- sia and Singapore.
Through the Shell Rimula Express workshop net- work, Shell believes it could effectively offer a comprehensive suite of cutting-edge lubricants to the end-customer. These products are specifically developed to protect key driveline components (engine, transmission and axle, and bearings) in commercial vehicles. When used in synergy throughout the driveline, these lubricants are said to help owners reduce total operating costs by extend- ing service intervals, pre- venting breakdowns, and maximising productivity.
“We have always used Shell products because of their proven perfor- mance, reliability and
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value. Our biggest worries are unhappy cus- tomers who come back repeatedly for rectifica- tion work. Thankfully, we never have to face that by using Shell lubricants,” said Pang Boon Hee, owner of Boon Hin Motor Workshop in Negeri Sembilan. Having started working as a mechanic since he was 16 years old, he has been in busi- ness for 40 years and has successfully built its reputation on using quality products.
Every Shell Rimula Express workshop is also equipped with technical knowhow and innovative services that are expected to improve customer trust and generate repeat business. Workshop owners and employees would also have access to various training programmes and enjoy exclu- sive incentives designed to reward hardworking business owners.
To-date, more than 40 workshops across Pen- insular Malaysia have joined the Shell Rimula Express network. Shell targets to expand its network to more than 100 Shell Rimula Express workshops in the peninsula by end 2017.
大马及新加坡蚬壳润滑油总经理黄启迅 说:“蚬壳Rimula Express是一个杰出的合 作计划，它能协助保护独立车厂的未来，进 而使他们维持竞争力丶茁壮以及带动业务成 长。今天，车厂已经不能提供‘得过且过’ 的服务，特别是市场环境挑战愈来愈大的时 候客户会要求更多。大部分车厂业主的焦点 也已转移至进一步将服务变现以及营业额永 续成长。”
透过Rimula Express车厂网络，大马蚬壳 润滑油得以有效地为终端客户提供全方位 的先进润滑油。这些产品专为保护商用汽 车关键传动部件(引擎丶变速箱丶轮轴以 及轴承)而生产。协同应用在整个传动系 统时，这些润滑油就会因为延长维修保养 服务间隔丶防范抛锚丶以及极大化生产力 而协助业主减低整体营运成本。
森美兰文兴车厂业主潘文喜说:“我们一 直以来都在用蚬壳的产品，因为它长久以 来被公认的性能丶可靠性及价值。我们最 担心的是，不满意的客人一直回来重修。 值得庆幸的是，使用蚬壳牌润滑油，我们 从来就没有这方面的问题。”潘文喜16岁 时以技工身分起家，40年来的成就及商誉 奠基於使用高品质产品。
每一间蚬壳Rimula Express车厂都可拥 有充分的技术知识及创意服务装备，以 提升客户信赖度和争取更多的回头客。 车厂业主和员工也有机会参加各种培训 计划，以及享受专为奖励勤奋业主而设 的独一无二激励机制。
截至目前，大马半岛已有超过40间车厂加 盟蚬壳Rimula Express网络。大马蚬壳润 滑油冀望到了今年底时，该网络将扩展至 大马半岛超过100间的蚬壳 Rimula Express 车厂。
Participants at the recent Shell Rimula Express Launch forum