Page 70 - TBN-2015-6

siness Value
carried the slogan, ‘Shell Rimula, the engine oil that works as hard as you’, was said to celebrate the dreams and aspirations of truckers and fleet managers across the world and the hard work they put in every day to achieve them. It was ran in 17 countries across Europe, the Americas, Af- rica and Asia, including Ma- laysia.
The campaign featured a series of films in which working truckers from Chi- na, Russia and the Ameri- cas revealed their motiva- tions and goals, and how they strived to reach them. The films were hosted on YouTube and an online campaign hub (www.shell. com/realdestinations). The hub also offered the oppor- tunity for truckers and fleet managers in Malaysia to submit their stories.
球卡车与车队业者的梦想与
抱负，以及他们为了达成目
标而付出的努力。
运动主轴为透过YouTube和 网站(www.shell.com/re- aldestinations)播放一系 列相关影片。这些影片的内 容围绕在中国、俄罗斯和美 洲的卡车业者叙述个人的鼓 舞与目标，以及如何去达成 这些目标。
查普曼说:“我们的许多 顾客都是靠卡车为生。他 们的工作时间长，须经常 长期离家，但却养活了一 家人和亲人。Real Desti- nations运动旨在凸显这方 面。顾客对梦想的诉求， 每天驱使蚬壳 Rimula去研 发可以帮助他们较快实现 梦想的产品。”
“For many of our customers, truck- ing is the cornerstone of their life: a job that sees them work long hours, over long periods, often far away from home, but ultimately provides for their family and loved ones. The Real Destinations campaign aims to celebrate that. It’s the pursuit of our customers’ dreams that drives Shell Rimula every day to make products that can get them there that little bit more quickly,” said Chapman.
From left : Shell Lubricants Technical Coach Philip Pua, Rosemary Ran from Shell Shanghai Tech Centre, and Technical Team Lead Sng Miah –Thye were the speakers at the 2015 Shell Rimula Technology Conference
69 truck & bus news 2015/6
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