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EQUIPMENT & PARTS 设备与零部件
Technology Leadership Enables Shell Rimula to Deliver Real Bu
Shell Rimula believes that its technological leadership en- ables it to consistently offer superior customer-focused solutions that deliver real business value to customers.
As a result of its continuous investment in research and devel- opment, Shell said it was able to offer a complete range of high performance lubricants that protected all the driveline compo- nents in trucks, heavy equipment and machineries. They includ- ed Shell Rimula heavy duty diesel engine oils; Shell Spirax axle, transmission and gear oils; and Shell Gadus greases.
Shell added that it also offered a range of ‘unique’ value-added services to help businesses maximise operational efficiency, re- duce downtime, lower operating costs and enhance profitability.
Shell Lube VideoCheck was described as a ‘state-of-the-art’ digi- tal fibre-optic method of inspecting internal engine components without the need for a teardown while Shell LubeAnalyst was an oil and equipment condition monitoring service that helped iden- tify potential failures before becoming critical.
Shell said its LubeAdvisor service was designed to ensure that customers used the right oil at the right time always. A team of highly trained technical staff was made available online and on ground to assist businesses in improving equipment and vehicle lubrication and maintenance practices to minimise downtime.
In Malaysia, in particular Sabah and Sarawak, Shell Rimula was acclaimed as the most preferred heavy duty diesel engine oil for
the past six decades, being trusted by business owners across in- dustries for product quality and technical support.
This was reaffirmed when about 200 top customers from Ma- laysia and Singapore attended the Shell Rimula Technology Conference and Gala Dinner at the Magellan Sutera Resort in Kota Kinabalu to celebrate the decades-long business partnership.
Shell Lubricants Cluster General Manager – Southeast Asia, Troy Chapman, said Shell invested more than any other oil com- pany in research and development to not just understand the needs of today, but also those of the future.
“We are constantly developing customer-focused solutions that can help businesses, especially transport industry players and heavy equipment owners and operators, attain new levels of op- erational and cost efficiency.
“I believe Shell customers, many of whom have been with us for a very long time, appreciate our commitment and understand- ing of their business needs. It is about less downtime and more ‘done’ time and Shell lubricant products, especially our Rimula range of heavy duty diesel engine oil, are proven to help do just that,” he said.
At the gathering, Shell Rimula also launched ‘Real Destinations’, described as an emotive global integrated marketing campaign that was also the largest ever by the brand. The campaign, which
领先技术让蚬壳Rimula带来真正的商业价值
蚬壳Rimula相信,领先技术让它得以持续提供以顾客 为导向的卓越方案, 为顾客带来真正的商业价值。
蚬壳说,持续展开的研发工作让它得以为市场供应系列完善的 高性能润滑油,包括Shell Rimula重型柴油引擎润滑油;Shell Spirax车轴、变速箱及齿轮润滑油;以及Shell Gadus油脂,保 护卡车、 重型配备和机械的传动组件。
蚬壳补充说,除了供应顶级品质的润滑产品,它也提供一系列 独特的增值服务,旨在协助商家优化运作效能、减少停工时 间、降低操作成本和增加盈利。
蚬壳Lube VideoCheck是一种先进的数码光纤检查方式,无需拆 卸引擎也可以检查引擎内部组件;蚬壳LubeAnalyst则是润滑油 与机器状况监视系统,能在潜在故障变严重前鉴定问题所在。
蚬壳说,LubeAdvisor服务确保顾客每次都能在适当时候使用适 当的润滑油。一支技术团队将协助商家改善机器与车辆的润滑 与保养,以便在最大程度上降低停工时间。这支团队的技术人 员皆训练有素,并在线上或地面接到通知时出动。
在马来西亚尤其是沙巴和砂拉越,蚬壳Rimula过去6年一直是首 选的重型柴油引擎润滑油品牌,产品的品质和技术支援备受各
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行各业的信赖。
这点已经从亚庇Magellan Sutera 渡假村举行,大约200名来自 全马和新加坡的首要顾客出席的Shell Rimula技术大会与正式晚 宴得到印证。举办这项活动旨在欢庆蚬壳Rimula数十年来与商 家建立的合作关系。
蚬壳Lubricants集群业务总经理(东南亚)查普曼( Troy Chap- man)说,为了了解时下及未来市场需求,蚬壳投资在研发上的 经费比任何其他石油公司都多。
他说:“我们经常开发以顾客为导向的方案,协助商家尤其是 运输业和操作重型机器的业者,达到新水平的运作及成本效 能。我相信蚬壳顾客,其中许多已经与我们在一起许久。他们 都珍惜我们作出的努力,和对他们的业务需求的了解。这关乎 减少停工时间和增加生产时间,而蚬壳润滑产品尤其是我们的 蚬壳Rimula系列重型柴油引擎润滑油,能帮助做到这点。”
蚬壳Rimula也在上述活动中趁机推介“Real Destinations ”全 球整合行销运动。这是它历来展开的其中一项最全面运动。以 全新客户价值取向“努力工作”(Shell Rimula, the engine oil that works as hard as you)作为口号的这项运动,在欧 洲、美洲、 非洲 和亚洲的 17个国家包括大马展开,凸显了全