Page 31 - TBN-2015-6

LOCAL INDUSTRIAL NEWS 本地业界动态
From left : Teh Poh Choo, Lau Kiat Hon, Dato’ Hj Emran Hj’ Kadir, Dato’ Sri Liow Tiong Lai, Yuan Zhong Bo, CH Gwee and Brian Sun
Growing Sinotruk’s Brand in Malaysia
中国重汽品牌大马稳健增长
Sendok Group, the distributor of Sinotruk heavy com- mercial trucks from China National Heavy Duty Truck Group Company Limited (CNHTC) in Malaysia, made a strong presence in the recent Asean Transport & Logistics Show by previewing its Sinotruk A7 6X2 CNG model and Si- notruk T7H.
During the show, Truck & Bus News had the opportunity to talk to Sendok Group Chairman Dato’ Hj Emran Hj’ Kadir, Execu- tive Director Lau Kiat Hon and Sinotruk General Manager of Asia Pacific Region Yuan Zhong Bo about their partnership, developments and future plans.
Since the inception of this relationship in 2012, the two com- panies had worked together closely in continuous product and brand developments, as well as market research and strate- gies to grow market awareness and penetration.
“We started selling Sinotruk only 3 years ago; to date there are about 300 units of Sinotrucks on the road. As a new brand in the market, we do pride ourselves for being able to achieve such a volume because the total number of prime movers in Malaysia per year is about 1,000 to 1,500 units,” said Hj Emran.
Sendok Group understood that a successful brand could hit the market not only with quality, but also with extensive re- search, data analysis and planning for sales and after-sales services to ensure that the brand was set up on the right path from the beginning.
“We are one of the top players in the market, with more than 90 appointed service dealers across the country. We went into the trade of import-export and wholesale of all kinds of automotive spare parts, including those for commercial vehicles, in 1991. The technician with the right skills and tools, as well as the availability of spare parts helps to maximise uptime. Moreover, with our roadside assistance and breakdown service, we are able to provide our customers 24/7 peace of mind,” added Lau.
To show its long-term commitment to the Malaysian market, Sinotruk set up its office in Kuala Lumpur. “Our trucks are as- sembled by R&A Commercial Vehicles Sdn Bhd (RACV), a subsidiary of Sendok Group. To provide them better support, we have placed our technicians here,” said Yuan.
Although Malaysia was not a big market, Yuan said it was a gateway to Asean. “We are the biggest heavy duty truck manufacturer and exporter in China. Over the years, Sinotruk
30 truck & bus news 2015/6
信诺集团(Sendok Group)，中国重型汽车集团有 限公司(CNHTC)的马来西亚中国重汽卡车经销 商，在最近的东盟运输及物流展盛大展出，让访 客能够抢先预览中国重汽(Sinotruk)A7 6X2 压缩天然气和 T7H 车型。
《卡客车新闻》在该展会中，专访信诺集团主席拿督哈芝恩 姆兰(Dato’ Hj Emran Hj’ Kadir)、执行董事刘玉芬及 中国重汽集团亚太区总经理袁中波，请他们谈谈彼此之间的 伙伴关系、发展及未来计划。
两家公司自2012年建立合作关系以来，双方就持续地在产品 和品牌发展、市场研发及策略方面密切配合，以提高该品牌 的意识和市场渗透性。
“我们在3年前才开始销售中国重汽品牌卡车，不过截至目前 为止，已经有大约300辆中国重汽品牌卡车在路上穿行。作为 一个新的品牌，我们为能够达到这样的销售量而深感自豪， 因为马来西亚每年的牵引车总销售量不多，仅介于1，000至1 ，500 辆之间。”哈芝恩姆兰说。
信诺集团明白一个成功的品牌并不仅仅单靠品质，就能对市 场造成冲击，还要有广泛的研发、数据分析及销售与售后服 务的策划，确保该品牌从一开始就走在正轨上。
“我们是市场上顶尖的业者之一，在全马各地拥有90家服务 代理。我们在1991年进入汽车(包括商用车)零部件进出口 贸易和批发行业。我们通过拥有正确技能及工具的技术人 员，还有可取得的零部件，协助客户将正常运作时间最大 化。我们24/7全年无休现场小修和道路救援服务，让客户无 忧。 ”刘玉芬补充说。