Page 72 - TBN-2015-1
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EXHIBITION   展览会
  吉隆坡国际汽配展 欧洲展团参展面积
随着汽车业在东盟市场 持续增长、势头强 劲,一个汇萃各方企 业及买家的平台至为重要。备受 业界推崇的吉隆坡国际汽车零配 件、维修检测诊断设备及服务用 品展览会(Automechanika Kuala Lumpur)是马来西亚于地区内首 屈一指,瞄准东盟区买家的汽车 业展览会。展会将于2015年3月19 至21日于吉隆坡会议中心举行, 预计将吸引逾6,000名专业买家到 场采购。
展会不仅为东盟国家的汽车市场 及业界提供前瞻性的发展方向, 影响力更是无远弗届,来自欧洲 的参展商踊跃报名令展会规模屡 创新高。继往开来,欧洲展团再 度回归,参展面积预计将扩大73% ,参展国家数量创历史新高 — 意大利参展商再接再厉,也有新 贵保加利亚及波兰参展,预料未 来数月更多欧洲国家将会陆续加 入展团,声势浩大。
近年来,马来西亚汽车市场增长 迅速,欧洲生产商皆刮目相看。 欧洲正值从金融危机中逐渐复 苏,反观马来西亚汽车市场具备 稳定的经济及安全的营商环境,
   As the ASEAN automotive market continues to grow, it is increasingly important for firms to connect with companies and customers. Automechanika Kuala Lumpur, a regional trade fair for the automotive industry targeting visitors from ASEAN, is expected to attract more than 6,000 visitors when it is held on 19th–21st March, 2015 at the Kuala Lumpur Convention Centre.
In addition to offering an insight into the ASEAN automotive market and industry, the show is expanding its European influence. Now in its second year, the fair expects to see a 73-per cent increase in European exhibition space with more European countries participating. This is a great opportunity to see the latest from repeat countries such as Italy and new countries like Bulgaria and Poland. More countries are expected to sign up in the coming months.
The European pavilion follows on from the astounding growth in the Malaysian market in recent years. While Europe is gradually recovering from the financial crisis, Malaysia continues to attract companies worldwide with its stable and secure business environ- ment. With a high level of car ownership – 341 cars per 1,000 people – there is strong aftermarket potential for auto components and accessories firms.
Automechanika Kuala Lumpur is part of a growing trade platform for companies looking to access ASEAN markets as well, with the European Union (EU)-Malaysia Chamber of Commerce & Industry (EUMCCI) launching the fourth EU co-funded project to support EU Small and Medium Enterprises and improve access to the region. With trade barri- ers removed in recent years, ASEAN nations are exporting to the EU in record numbers. Agreements such as the Malaysia-Turkey Free Trade Agreement (MTFTA), signed in April 2014, further boost cooperation: the Turkish Uludag Exporters’ Association (UIB) will join Automechanika Kuala Lumpur for the first time in 2015. According to some estimates, ASEAN exports to the EU would increase by more than 18.5 per cent: this will represent a 2 per cent boost to ASEAN’s GDP by 2020, with a 2 per cent growth also predicted for EU exports to the region. Automechanika Kuala Lumpur recognises the potential for
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